How does the GA4 integration work?

You authorize Ayzeo to read your Google Analytics data via Google's OAuth consent flow. Ayzeo then applies continuously updated patterns to identify AI chatbot referral traffic from your existing analytics data. No code changes, tag modifications, or custom channel groups are needed -- Ayzeo handles the classification automatically across all known AI referrer domains and their variants.

Is my analytics data secure?

Yes. Ayzeo uses read-only OAuth access and only stores daily aggregated snapshots (sessions, users, bounce rate, duration). OAuth tokens are encrypted before storage. No individual user data is ever accessed or stored. You can disconnect at any time from project settings, which revokes access and deletes stored tokens immediately.

Which AI traffic sources are detected?

Ayzeo detects traffic from ChatGPT (chatgpt.com and chat.openai.com), Claude (claude.ai), Perplexity (perplexity.ai), Gemini (gemini.google.com), Microsoft Copilot (copilot.microsoft.com), Phind, You.com, Kagi, and others. The detection list is updated regularly as new AI platforms emerge and existing ones change their referrer patterns.

Which plans include GA integration?

Google Analytics integration is available on Pro and Enterprise plans. It requires a GA4 property -- older Universal Analytics properties are not supported.

Can I see AI traffic in white-label reports?

Yes. When GA is connected, AI traffic data is automatically included in your white-label PDF reports. This adds an AI Traffic Performance section, source breakdown table, engagement comparison charts, and a visibility-to-traffic correlation insight -- giving clients a complete picture of AI-driven ROI.

Why does most AI traffic show as "direct" in standard GA4?

Many AI platforms -- particularly ChatGPT for free-tier users -- suppress HTTP referrer headers when users click outbound links. Others strip UTM parameters or route clicks through intermediate redirects. This causes GA4 to classify these visits as "direct" or "unattributed." Ayzeo solves this by analyzing referrer patterns at a deeper level and maintaining an up-to-date database of AI platform domains and their known referral signatures.

How often is data synced?

After the initial 90-day historical backfill, data syncs daily. You can also trigger a manual refresh from your project settings at any time. GA4 itself has a 24-48 hour data processing delay, so the most recent day's data may be partial.

Track Every Visitor AI Chatbots Send Your Way

AI referral traffic has grown over 50x between 2024 and 2025, yet most of it hides under "direct" in GA4. Ayzeo connects to your GA4 property via OAuth, automatically classifies visits from ChatGPT, Claude, Perplexity, Gemini, Copilot, and 10+ other AI platforms, and correlates them with your AI Visibility Score -- so you see the full funnel from AI mention to verified website visit.

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Key Capabilities

Everything you need from google analytics integration

AI Traffic Source Detection

Automatically identify and classify visits from 10+ AI platforms in your GA4 data. Standard analytics lumps much of this traffic under "direct" because platforms like ChatGPT suppress referrer headers. Ayzeo applies continuously updated patterns across chatgpt.com, claude.ai, perplexity.ai, gemini.google.com, copilot.microsoft.com, and more -- so no AI visit goes unattributed.

Visibility-to-Traffic Correlation

Bridge the gap between "AI mentions your brand" and "people actually visit." Ayzeo maps your AI Visibility Score against verified sessions from AI referrers, calculating a click-through rate from visibility to traffic. If visibility is high but sessions are low, it signals AI is citing you without linking -- a specific, actionable insight that tells you to focus on URL-rich content.

Engagement Quality Metrics

AI-referred visitors are measurably more engaged than traditional search traffic. Industry data shows they spend significantly more time on-site and convert at higher rates. Ayzeo surfaces bounce rate, average session duration, and pages per session for AI traffic versus organic, direct, social, and paid channels, giving you a side-by-side quality comparison that justifies GEO investment.

Top Landing Pages

Discover which pages on your site receive the most AI-driven traffic and understand what content AI systems are actively recommending. This view reveals the specific URLs that AI chatbots link to when they cite your brand -- intelligence you cannot easily extract from standard GA4 reports. Use these insights to double down on high-performing content.

Trend Analysis

Track AI traffic growth over 30-day and 90-day windows with daily granularity. Correlate traffic spikes or drops with content changes, GEO optimization efforts, or algorithm updates across AI platforms. With AI referral traffic growing at exponential rates, trend analysis helps you benchmark whether your growth keeps pace with the market.

One-Click OAuth Setup

Connect your GA4 property in under two minutes with secure OAuth. No code changes, no GTM modifications, no custom channel groups to configure manually. Ayzeo requests read-only access, imports 90 days of historical data on first sync, then updates daily. Disconnect at any time from project settings.

How It Works

AI-referred traffic is the fastest-growing acquisition channel on the web -- growing dramatically between 2024 and 2025, with projections to continue accelerating. But standard GA4 reports bury it: free ChatGPT users send no referrer header, Perplexity citations strip UTM parameters, and Gemini clicks land as "direct." Ayzeo solves this by connecting to your GA4 property with read-only OAuth, then running classification across every known AI referrer domain and its variants. The result is a dedicated AI Traffic dashboard showing sessions, engagement metrics, and top landing pages per platform -- plus a visibility-to-traffic correlation that ties your AI Visibility Score to verified visits. Industry research shows AI search traffic is significantly more valuable than traditional search, with visitors spending more time on-site and converting at higher rates, making accurate attribution essential.

Frequently Asked Questions

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