Privacy Policy

Introduction

At Ayzeo, operated by Fyrma Inc. ("Fyrma," "Ayzeo," "we," "us," or "our"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website optimization and AI visibility analysis services ("Services").

By accessing or using our Services, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Services.

1. Information We Collect

a. Account Information (Minimal Personal Data)

When you create an account, we collect only essential information:

• Name and email address
• Authentication credentials (handled securely via Firebase Authentication)
• Profile information you choose to provide
• Payment information (processed securely by Stripe, we never store full payment details)

b. Website Analysis Data (Non-Personal)

The core of our service involves analyzing websites you submit:

• URLs of websites you want to analyze
• Publicly available website content, meta tags, and structure
• SEO and technical website metrics
• AI visibility and citation data
• Website performance metrics

Note: This data is technical information about websites and does not contain personal information about individuals.

c. Usage Information

We automatically collect information about how you use our Services:

• Pages you visit and features you use
• Browser type and version
• Device information and IP address
• Time and date of visits
• Referring URLs

2. How We Use Your Information

We use the information we collect for the following purposes:

• Providing Our Services: To analyze websites, generate reports, and deliver insights about SEO and AI visibility
• Account Management: To create and manage your account, authenticate your access, and process payments
• Communication: To send you service updates, analysis results, technical notifications, and respond to your inquiries
• Improvement: To understand how our Services are used and improve features and user experience
• Security: To detect, prevent, and address technical issues, fraud, and abuse
• Compliance: To comply with legal obligations and enforce our Terms of Service
• Marketing: With your consent, to send you information about new features, tips, and updates (you can opt-out anytime)

3. Data Storage and Security

Data Storage Location

Your data is stored on secure servers provided by Google Cloud Platform (GCP) located in the United States. We employ industry-standard security measures to protect your information.

Security Measures

We implement appropriate technical and organizational measures to protect your data:

• Encryption of data in transit using TLS/SSL
• Encryption of sensitive data at rest
• Secure authentication via Firebase Authentication
• Regular security monitoring and error tracking
• Access controls and authentication requirements
• Regular security updates and patches

4. Third-Party Services

We use trusted third-party services to help us operate our platform. These services may process limited information on our behalf:

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience and analyze how our Services are used:

Types of Cookies We Use

• Essential Cookies: Required for authentication and basic functionality of our Services
• Analytics Cookies: Help us understand how visitors use our website (Google Analytics, PostHog)
• Functional Cookies: Remember your preferences and settings
• Advertising Cookies: Track conversions from marketing campaigns (Google Ads, Meta Pixel)

You can control cookies through your browser settings. Note that disabling certain cookies may limit your ability to use some features of our Services.

6. How We Share Your Information

We do not sell your personal information. We may share information in the following limited circumstances:

• Service Providers: With third-party vendors who help us operate our Services (as listed in Section 4)
• Legal Requirements: When required by law, court order, or other legal process
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred to the new owner
• Protection: To protect the rights, property, or safety of Ayzeo, our users, or others
• With Your Consent: When you explicitly authorize us to share specific information

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

To exercise any of these rights, please contact us at hello@ayzeo.com. We will respond to your request within 30 days.

8. Data Retention

We retain your information for as long as necessary to provide our Services and fulfill the purposes described in this Privacy Policy:

• Account Information: Retained while your account is active and for a reasonable period after closure
• Website Analysis Data: Retained based on your subscription plan and usage
• Usage Data: Typically retained for 24-36 months for analytics purposes
• Legal Requirements: Some data may be retained longer to comply with legal obligations

When data is no longer needed, we securely delete or anonymize it.

9. International Data Transfers

Ayzeo operates in the United States, and your information is stored on servers located in the United States (Google Cloud Platform). If you access our Services from outside the United States, your information will be transferred to, stored, and processed in the United States.

By using our Services, you consent to the transfer of your information to the United States and other jurisdictions where we or our service providers operate.

10. Children's Privacy

Our Services are not intended for use by children under the age of 18, and we do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected information from a child under 18, we will take steps to delete that information as soon as possible.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at hello@ayzeo.com.

11. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information held by us
• Right to opt-out of the sale of personal information (Note: We do not sell personal information)
• Right to non-discrimination for exercising your CCPA rights

To exercise these rights, contact us at hello@ayzeo.com.

12. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

• Right of access to your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent at any time

Our legal basis for processing your data includes: contract performance, consent, legitimate interests, and legal obligations. To exercise your GDPR rights, contact us at hello@ayzeo.com.

13. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this page.

Your continued use of our Services after any changes indicates your acceptance of the updated Privacy Policy. We encourage you to review this Privacy Policy periodically.