Google Analytics Integration: Track AI Traffic
Connect your GA4 property to track real traffic from AI chatbots like ChatGPT, Claude, and Perplexity. See the impact of your GEO efforts.
Key Takeaways
- Connect your GA4 property to track real traffic from AI chatbots like ChatGPT, Claude, and Perplexity
- See how your AI visibility efforts translate into actual website visitors
- Compare engagement metrics between AI traffic and other traffic sources
- Available for Pro and Enterprise plans
What is the Google Analytics Integration?
The Google Analytics integration connects your GA4 property to Ayzeo, enabling you to track and analyze traffic that originates from AI chatbots. While Ayzeo's AI Visibility score tells you how often AI systems mention your brand, the GA integration shows you the actual visitors coming from those AI recommendations.
AI Visibility Score
How often AI chatbots mention or recommend your brand
GA Integration
Real traffic data from visitors who clicked through from AI chatbots
Together, these metrics give you the complete picture: visibility tells you about potential, while traffic tells you about results.
AI Sources We Track
Ayzeo automatically identifies traffic from major AI chatbots and search engines:
ChatGPT
Claude
Perplexity
Gemini
Copilot
Phind
You.com
Kagi
We also track organic search, direct traffic, social media, and other referral sources for comparison.
How to Connect Google Analytics
Go to Project Settings
Navigate to your project and click on Settings in the sidebar. Then click on Google Analytics (marked with a "Pro" badge).
Click "Connect Google Analytics"
You'll be redirected to Google's OAuth consent screen. Sign in with the Google account that has access to your GA4 property.
Grant Read-Only Access
Ayzeo requests read-only access to your Analytics data. We never modify your GA settings or access any data beyond what's needed for traffic analysis.
Select Your GA4 Property
After authorization, you'll see a list of GA4 properties you have access to. Select the one that corresponds to your project's website.
Wait for Initial Sync
Ayzeo will automatically sync the last 90 days of historical data. This usually takes a few minutes. You'll see a "Syncing" indicator on your dashboard until it's complete.
Note: You need to be the project owner, admin, or editor to connect Google Analytics. Viewers cannot set up integrations.
What Data You'll See
A quick overview on your project dashboard showing total AI sessions, AI traffic percentage, and your top AI traffic source.
A 30-day trend showing how AI traffic has grown or declined over time, helping you measure the impact of your GEO optimization efforts.
See exactly how many sessions came from each AI platform (ChatGPT, Claude, Perplexity, etc.), along with engagement metrics like bounce rate and session duration.
Discover which pages on your site receive the most AI-referred traffic. This helps you understand what content AI chatbots are recommending.
Compare how AI traffic engages with your site versus other traffic sources. Often AI visitors are more qualified because they asked specific questions.
See how your AI Visibility score correlates with actual AI traffic, helping you understand the business impact of your GEO efforts.
AI Traffic in White-Label Reports
When you generate a white-label PDF report, it will automatically include AI Traffic data if Google Analytics is connected. The report features:
- AI Traffic Performance section with key metrics
- AI source breakdown with chatbot logos
- Engagement comparison (AI vs. other traffic)
- 30-day AI traffic trend chart
- Visibility-to-traffic insights in the Executive Summary
This makes it easy to show clients or stakeholders the real-world impact of GEO optimization.
Privacy & Security
Ayzeo only reads aggregated traffic data. We cannot modify your GA settings or access personal user data.
OAuth tokens are encrypted using AES-256-GCM before storage.
We only store daily aggregated snapshots (sessions, users, bounce rate), not individual user data.
You can disconnect your GA integration at any time from Project Settings. This revokes access and deletes stored tokens.
Frequently Asked Questions
Do I need GA4 or does Universal Analytics work?
The integration only works with GA4 properties. Universal Analytics was sunset by Google in 2024.
How often is data synced?
After the initial 90-day backfill, data is synced daily. You can trigger a manual sync from the settings page if needed.
What if I see very low AI traffic?
AI traffic is still a small percentage of total web traffic for most sites. If your AI Visibility score is high but traffic is low, it may indicate that AI is mentioning you but not linking directly. Focus on improving your content with clear calls-to-action and URLs.
Can multiple projects connect to the same GA property?
Yes, you can connect the same GA4 property to multiple Ayzeo projects if needed. Each project will maintain its own connection and sync independently.
Is this available on the Starter plan?
No, Google Analytics integration is a Pro and Enterprise feature. Upgrade to Pro to unlock this and other advanced features.
Connect Your Google Analytics
Ready to see how much traffic AI chatbots are sending to your website? Connect your GA4 property and start tracking AI traffic today.
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