Owned Channels: Track AI Visibility Across LinkedIn, Instagram, YouTube & More

Table of Contents
1. The Problem: Your Brand is More Than Your Website
2. What Are Owned Channels?
3. Why Tracking Owned Channels Matters for AI Visibility
4. Supported Platforms
5. How It Works
6. Impact on Your AI Visibility Score
7. Real-World Use Cases
8. Getting Started with Owned Channels
9. Frequently Asked Questions

1. The Problem: Your Brand is More Than Your Website

When we first launched AI Visibility Analytics, we tracked one thing: how often your website domain appeared in AI-generated responses. But we quickly heard from users:

"ChatGPT mentioned our LinkedIn company page in its response. That's still a win for us, but Ayzeo isn't counting it."

They were right. Modern brands exist across multiple platforms:

• LinkedIn company pages and employee profiles
• Instagram business accounts
• YouTube channels with product demos and tutorials
• TikTok accounts reaching younger audiences
• Twitter/X profiles for thought leadership
• GitHub repositories for tech companies
• Facebook business pages
• Medium blogs and publications

When AI models like ChatGPT, Claude, or Gemini recommend your LinkedIn article or YouTube tutorial, that's your brand being cited. It drives awareness, authority, and ultimately business results.

But if you're only tracking your main domain, you're missing half the picture.

2. What Are Owned Channels?

Owned Channels is a new Ayzeo feature that lets you add additional URLs from platforms you control. When AI systems cite any of these channels, it counts toward your overall AI visibility score — just like citations to your main website.

Think of it this way: if a user asks ChatGPT "What are the best project management tools?" and the AI mentions your YouTube comparison video, that's brand visibility you're earning. Owned Channels ensures you're tracking and measuring it.

3. Why Tracking Owned Channels Matters for AI Visibility

Get the Complete Picture

Without Owned Channels, you might see a 30% citation rate on your main domain and think "we're doing okay." But if you add your LinkedIn, YouTube, and Instagram — and discover your true visibility across all platforms is actually 55% — that changes your strategy entirely.

Credit Where Credit Is Due

Your marketing team creates content across multiple platforms. If your YouTube tutorials are getting cited by AI but you're not tracking it, that success goes unrecognized. Owned Channels ensures every win counts.

Optimize the Right Channels

With channel-by-channel breakdown, you can see exactly which platforms are driving AI citations:

• Is your LinkedIn content getting more AI visibility than your blog?
• Are YouTube videos outperforming your website articles?
• Should you invest more in Instagram content for AI discovery?

Shape Your Brand Perception

Here's the key insight: you control the content on your owned channels. Unlike third-party mentions or reviews, the content on your LinkedIn, YouTube, and Instagram is entirely yours to craft. When AI models cite your owned channels, they're pulling from content you've deliberately created to represent your brand.

This means you have direct power to influence how AI perceives and presents your brand:

• Update your LinkedIn company page to highlight key differentiators
• Create YouTube tutorials that answer common questions about your product
• Craft Instagram content that showcases your brand values
• Shape the narrative AI uses when recommending your brand

By tracking which owned channels get cited, you learn which content AI finds most valuable — and can create more of it.

Impress Clients & Stakeholders

When reporting to clients or executives, showing visibility across all brand touchpoints demonstrates a sophisticated understanding of modern marketing. Your white-label PDF reports now include a Channel Performance breakdown.

4. Supported Platforms

Ayzeo automatically detects the platform when you add a URL. Here's what's supported:

Coming Soon: We're adding support for more platforms including Pinterest, Threads, Substack, and Spotify podcasts. Let us know what platforms matter most to you!

5. How It Works

Step 1: Add Your Owned Channels

1. Navigate to your Project Settings
2. Find the "Owned Channels" section (requires Pro or Enterprise plan)
3. Enter the full URL of each platform (e.g., linkedin.com/company/yourbrand)
4. Ayzeo automatically detects the platform and adds a label
5. Click "Add Channel" to save

Step 2: Citations Are Tracked Automatically

When your AI prompts run (manually or via scheduled analysis), Ayzeo checks each AI response for:

• Your main website domain
• All your owned channel URLs

Any citation to an owned channel counts toward your overall visibility score.

Step 3: View Your Channel Breakdown

In the AI Visibility Analytics dashboard, you'll see a new "Channel Performance" section showing:

• Citations per channel
• Average position when cited
• Contribution to overall visibility

Step 4: Report with Confidence

When you generate a PDF report, the channel breakdown is included automatically. Your white-label reports now show the full picture of your brand's AI presence.

6. Impact on Your AI Visibility Score

A common question: "Do owned channels count toward my AI visibility score?"

Yes! Here's how the scoring works:

Example: If you have 10 prompts and:

• 3 prompts cite your main website
• 2 prompts cite your LinkedIn (not the same prompts)
• 1 prompt cites your YouTube channel

Your total cited prompts = 6, giving you a 60% citation rate. Without owned channels, you'd only see 30%.

7. Real-World Use Cases

B2B SaaS Company

A project management SaaS tracks:

• Main website: projecttool.com
• LinkedIn company page: linkedin.com/company/projecttool
• YouTube tutorials: youtube.com/@projecttool
• GitHub integrations: github.com/projecttool

Result: They discovered their YouTube tutorials were being cited more than their website for "how to" queries, leading them to invest more in video content.

E-commerce Brand

A fashion retailer tracks:

• Main store: fashionbrand.com
• Instagram shop: instagram.com/fashionbrand
• TikTok presence: tiktok.com/@fashionbrand
• Pinterest boards: pinterest.com/fashionbrand

Result: AI models were citing their Instagram more than the main website for style recommendation queries, validating their social media investment.

Marketing Agency

An agency manages client visibility across:

• Client website
• Client LinkedIn page
• Client YouTube channel
• Client's founder's LinkedIn profile

Result: Reports now show comprehensive AI visibility, justifying higher retainer fees and demonstrating full-funnel brand presence management.

Personal Brand / Thought Leader

A consultant tracks:

• Personal website: johndoe.com
• LinkedIn profile: linkedin.com/in/johndoe
• Medium blog: medium.com/@johndoe
• Twitter/X: twitter.com/johndoe

Result: Discovered that their LinkedIn articles were getting cited 3x more than blog posts for industry expertise queries, reshaping their content strategy.

8. Getting Started with Owned Channels

Prerequisites

• Pro or Enterprise plan — Owned Channels is a premium feature
• Owner, Admin, or Editor role — Project owners, admins, and editors can add/remove channels
• Active project — Set up your project with prompts first

Quick Setup Guide

1. Go to Project Settings — Click the gear icon or navigate to Settings
2. Find "Owned Channels" — Scroll to the Owned Channels section
3. Add your first channel — Paste the full URL (e.g., https://linkedin.com/company/yourbrand)
4. Verify platform detection — Ayzeo will show the detected platform icon
5. Save and run analysis — Trigger a new prompt analysis to see results

Pro Tip: Start with your most active platforms. If you post daily on LinkedIn but rarely on Facebook, prioritize LinkedIn. You can always add more channels later.

Get Started with Pro

9. Frequently Asked Questions

Q: How many owned channels can I add?

A: Pro plans can add up to 10 owned channels per project. Enterprise plans have unlimited channels.

Q: Do owned channels affect competitor tracking?

A: No, owned channels only apply to your brand. Competitor brands are tracked by their main domain only (unless they're also Ayzeo users tracking their own channels).

Q: What happens if AI cites both my website and my LinkedIn in the same response?

A: Each unique citation is counted separately in the "Total Citations" metric. However, for the citation rate (visibility score), the prompt is counted once as "cited" regardless of how many of your channels appear.

Q: Can I see historical data for owned channels?

A: Channel breakdown starts from when you add the channel. We don't retroactively analyze past results, so add your channels early to capture all future data.

Q: Are there URL requirements for owned channels?

A: URLs should be the canonical version of your profile/page. For example, use linkedin.com/company/yourbrand (not a specific post URL). The system matches any URL that starts with your owned channel URL.

Q: Who can manage owned channels?

A: Owners, admins, and editors can add, edit, and remove owned channels. Viewers can see the channel breakdown analytics but cannot modify channels.

Q: Do owned channels appear in PDF reports?

A: Yes! The Channel Performance section is automatically included in white-label PDF reports, showing citations per channel and the contribution to overall visibility.

Q: What if I remove an owned channel?

A: The channel is removed from future tracking. Historical data where that channel was cited will still show the citation, but the channel breakdown will only reflect currently configured channels.

Conclusion: See Your Full AI Presence

Your brand's AI visibility isn't limited to your website. With Owned Channels, you can finally track the complete picture — every LinkedIn mention, every YouTube citation, every time an AI recommends your Instagram content.

This matters because:

• You get accurate visibility scores that reflect your true brand presence
• You understand which platforms drive AI citations so you can optimize content strategy
• You can report comprehensive results to clients and stakeholders
• You credit your team's work across all content channels

The brands winning in AI visibility aren't just optimizing their websites — they're building presence across every platform where AI looks for information. Owned Channels helps you track and prove that multi-platform success.

Get Started with Pro Read Full FAQ

Related Resources

• White-Label AI Visibility Reports
• The New AI Visibility Dashboard is Live
• From SEO to GEO: The Evolution of Search
• Complete GEO Guide
• View All Plans & Pricing