Ayzeo vs Scrunch: Budget GEO Platform vs Mid-Market All-Engine Coverage
TL;DR verdict
Scrunch is the mid-market pick: every plan — including its entry Starter tier — tracks all seven engines it supports (ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, and Meta), the broadest self-serve engine coverage in the category, and its personas, funnel-stage analysis, and AXP agent-experience layer are genuinely differentiated. Ayzeo is the pick for SMBs and agencies that want tracking plus implementation from $39/mo — JSON-LD and LLMs.txt generation, AI content, a WordPress plugin, and white-label PDF reports on Pro — at roughly a sixth of Scrunch's entry price, with unlimited seats where Scrunch includes three, starting from a free instant audit (no card).
Ayzeo is our product. Competitor information is verified against vendors' public pages, including scrunch.com — prices last checked July 14, 2026.
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Side by side
Feature comparison
| Feature | Ayzeo from $39/mo | Scrunch AI from $250/mo (annual) |
|---|---|---|
| Starting price | $39/mo | $250/mo billed annually $300 month-to-month |
| Plan tiers | 2 tiers $39 Starter / $149 Pro | 2 tiers + Enterprise $250 / $417 on annual billing |
| Prompts at entry | 20 | 350 custom + 1,000 industry |
| AI engines at entry Models tracked in the base plan | 2 engines ChatGPT + Google AI Overviews | All 7 engines ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews, Meta |
| Max engine coverage | 2 + 5 add-ons $29/mo each: Claude, Perplexity, Gemini, DeepSeek, Grok | 7 on every plan no per-engine add-ons |
| Team seats | Unlimited every plan | 3 Starter / 5 Growth extra seats $25/mo |
| Personas & funnel-stage analysis | No | Yes 3 personas Starter, 5 Growth |
| Sentiment analysis | Yes core metric on every plan | Not published |
| White-label PDF reports | Yes Pro | Not published |
| Optimization tooling Content, schema, implementation | Yes JSON-LD, LLMs.txt, AI content, meta tags, WP plugin | AXP agent-ready site layer; no content or schema generators |
| API & SSO | API Enterprise-only MCP on Pro+; no SSO | Data API + SAML/OIDC SSO Enterprise tier |
| Free trial | Free instant audit no card | 7-day trial Starter plan, no card |
Prices are monthly in USD. Scrunch's Starter and Growth prices shown are billed annually ($300 and $500 month-to-month respectively); extra Scrunch seats are $25/mo. Ayzeo add-on engines are $29/mo per model per project. "Not published" means the vendor does not document the capability on its public pricing or feature pages as of the verification date. Prices verified: July 14, 2026 (scrunch.com).
Deep dive
Each option, honestly
Ayzeo our product
Ayzeo pairs AI-visibility monitoring (visibility, mention, and URL-visit rates plus sentiment) with an implementation suite: a JSON-LD generator, an LLMs.txt creator, AI content generation, meta-tag tools, and a WordPress plugin.
Strengths
- Entry price of $39/mo — roughly a sixth of Scrunch's annual-billed Starter — with a free instant audit (no card) before you commit
- Optimization built in: JSON-LD generator, LLMs.txt creator, AI content generation, meta-tag tools, and a WordPress plugin for direct implementation
- Unlimited seats on every plan versus Scrunch's three, plus a Pro tier ($149/mo) that adds white-label PDF reports, GA4 + Search Console integration, and owned-channels tracking
- Sentiment analysis as a core metric on every plan
Limitations
- Base plan tracks 2 engines (ChatGPT + Google AI Overviews); Claude, Perplexity, Gemini, DeepSeek, and Grok are $29/mo add-ons per model per project, and Meta and Google AI Mode are not offered
- 20 prompts at entry versus Scrunch's 350 custom + 1,000 industry prompts
- No persona or funnel-stage analysis, and no hosted agent-experience layer like Scrunch's AXP
Best for: SMBs and agencies that want tracking plus the tools to improve it, at a self-serve price with white-label client reporting.
Scrunch AI
Scrunch AI (scrunch.com) is a mid-market AI-visibility platform with 500+ customers including Lenovo, Clerk, Skims, Crunchbase, and Penn State. Its pitch is completeness: every plan tracks all seven supported engines, and its AXP layer serves an AI-friendly version of your site to agents and crawlers.
Strengths
- All 7 engines — including Claude and Meta — on every plan with no per-engine add-ons: the broadest self-serve engine coverage in the category
- Deep prompt allowance at entry: 350 custom prompts plus 1,000 industry prompts on Starter, and 700 prompts on Growth
- Personas (3 on Starter, 5 on Growth) and funnel-stage analysis for audience-level visibility insight most GEO tools do not offer
- AXP ("Agent Experience Platform") serves an agent-ready version of your site — a differentiated take on acting on AI visibility, not just tracking it
- Proven at scale: 500+ customers including Lenovo and Crunchbase, SOC 2 compliance, and a 7-day no-card trial of Starter
Limitations
- Entry price is a real commitment: $250/mo billed annually (about $3,000 per year) or $300 month-to-month
- 3 seats on Starter and 5 on Growth, with extra seats at $25/mo
- No content generation or structured-data tools — AXP presents your site to agents but does not write your schema, LLMs.txt, or content
- Hallucination detection, SAML/OIDC SSO, and the Data API are reserved for the custom-priced Enterprise tier
Best for: Mid-market and enterprise brands with a $3,000+/yr budget that need every engine, persona-level analysis, and enterprise security.
The decision
Who should pick which
- you are a mid-market or enterprise brand with a $3,000+/yr tool budget
- you need all seven engines — including Claude and Meta — on one plan with no add-ons
- persona and funnel-stage analysis or an agent-ready site layer (AXP) is on your requirements list
- you are an SMB or agency that wants tracking plus implementation from $39/mo
- you deliver white-label PDF reports to clients or want unlimited seats without per-seat fees
- you want to start with a free instant audit (no card) instead of an annual platform commitment
The budget question
The price math: what $39 vs $250 actually buys
The headline gap is six-to-one: Ayzeo's Starter is $39/mo, while Scrunch's Starter is $250/mo billed annually — roughly a $3,000-per-year commitment — or $300 month-to-month. But the entry price alone flattens what are really two different packages, so here is the honest math.
Where Scrunch's price buys real depth: Starter includes 350 custom prompts plus 1,000 industry prompts, tracked across all seven engines. Ayzeo's $39 plan tracks 20 prompts across two engines. If your program genuinely needs hundreds of prompts on Claude, Meta, and AI Mode from day one, Scrunch's packaging is fair value, not a markup.
Where Ayzeo's price stretches further: seats and engine add-ons. Ayzeo includes unlimited seats on every plan; Scrunch includes 3 on Starter, with extra seats at $25/mo each. And if you want broad engine coverage on Ayzeo, adding all five add-on models to a single project comes to $184/mo ($39 + 5 × $29) for seven engines — still below Scrunch's annual-billed entry, though the engine mixes differ: Ayzeo's add-ons bring DeepSeek and Grok, while Scrunch covers Google AI Mode and Meta instead.
The differentiators
AXP, personas, and funnel stages — what Scrunch does differently
Two Scrunch capabilities have no direct equivalent in most GEO tools, including Ayzeo, and they deserve a straight explanation rather than a dismissal.
AXP ("Agent Experience Platform") serves an AI-friendly version of your website to AI agents and crawlers — structured pages designed for machines rather than humans. Where most tools stop at telling you what AI engines see, AXP changes what they see. Ayzeo approaches the same problem from the opposite direction: instead of a hosted agent layer, it generates the artifacts — JSON-LD, an LLMs.txt file, AI-optimized content, meta tags — that you implement on your own site, directly or through its WordPress plugin. Hosted layer versus owned-site implementation is a genuine philosophical split: teams that want every change living on their own domain usually prefer Ayzeo's approach, while teams that want zero implementation work lean toward AXP.
Personas and funnel stages let Scrunch break visibility down by modeled buyer persona (3 on Starter, 5 on Growth) and by funnel stage — so a brand can see, for example, that it surfaces well in late-stage comparison questions but is invisible in early-stage research. Ayzeo has no persona layer; its closest analogue is prompt-level tracking organized with tags, plus GA4 and Search Console integration on Pro to measure what AI visibility actually delivers in traffic.
FAQ
Frequently asked questions
Is Ayzeo a cheaper alternative to Scrunch?
Yes. Ayzeo starts at $39/mo versus Scrunch's $250/mo billed annually ($300 month-to-month) — roughly a sixth of the entry price. The trade-off: Scrunch includes all seven of its engines and 350 custom plus 1,000 industry prompts on every plan, while Ayzeo's base plan tracks ChatGPT and Google AI Overviews with 20 prompts, and extra engines cost $29/mo each. What you gain with Ayzeo besides price: built-in optimization tools (JSON-LD, LLMs.txt, AI content, a WordPress plugin), sentiment analysis, unlimited seats instead of 3, and a free instant audit with no card.
How much does Scrunch AI cost in 2026?
Scrunch's Starter plan is $250/mo billed annually or $300 month-to-month, with 350 custom prompts, 1,000 industry prompts, all 7 engines, 3 seats, and 3 personas. Growth is $417/mo billed annually ($500 month-to-month) with 700 prompts, 5 seats, and 5 personas. Enterprise is custom-priced and adds SAML/OIDC SSO, a Data API, and a dedicated go-to-market team. Extra seats are $25/mo. Scrunch has recently repriced and repackaged its plans, so older reviews may cite a cheaper entry plan that no longer exists. Prices verified July 14, 2026 on scrunch.com.
Which AI engines does Scrunch track?
Scrunch tracks all seven of its supported engines on every plan: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, and Meta. There are no per-engine add-ons. For comparison, Ayzeo includes ChatGPT and Google AI Overviews in its base plan, with Claude, Perplexity, Gemini, DeepSeek, and Grok available as $29/mo add-ons per model per project.
Is Scrunch or Ayzeo better for agencies?
For most agencies, Ayzeo: its Pro plan ($149/mo) includes white-label PDF reports, unlimited seats, GA4 and Search Console integration, and owned-channels tracking, and at $49/mo per additional client project (white-label included) the per-client cost stays low. Scrunch does not document white-label reporting on its public pages, and its 3-seat Starter at $250/mo billed annually is packaged for one in-house brand team. Scrunch is the stronger choice when a client specifically needs all seven engines plus persona and funnel-stage analysis on a single plan.
What is Scrunch AXP?
AXP stands for "Agent Experience Platform." It is Scrunch's layer that serves an AI-friendly version of your website to AI agents and crawlers, so assistants and answer engines get clean, structured content instead of your human-oriented pages. It is a hosted approach to influencing what AI systems see. Ayzeo tackles the same problem with owned-site implementation instead: it generates JSON-LD, an LLMs.txt file, AI-optimized content, and meta tags that you publish on your own domain, directly or via its WordPress plugin.
Does Scrunch offer a free trial?
Yes. Scrunch offers a 7-day free trial of its Starter plan with no credit card required. Ayzeo offers a free instant audit with no credit card, and its paid plans start at $39/mo.
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About this comparison
Written by Aykut Çevik and reviewed by the Ayzeo team. This page is maintained by Ayzeo, a Generative Engine Optimization platform by Fyrma Inc., based in New York and Berlin. Competitor features and prices reflect publicly available information, last verified on July 14, 2026, and are reviewed monthly. If you spot something outdated, let us know.