Ayzeo vs Scrunch: Budget GEO Platform vs Mid-Market AI Visibility Suite

Last updated: October 6, 2026 Prices verified: October 2, 2026

TL;DR verdict

Scrunch is the mid-market pick: its self-serve Core plan tracks four engines (ChatGPT, Perplexity, Google AI Overviews, and Copilot), its custom-priced Enterprise plan expands that to nine (adding Claude, Gemini, Google AI Mode, Meta AI, and Grok), and its personas, funnel-stage analysis, and AXP agent-experience layer (Enterprise) are genuinely differentiated. Ayzeo is the pick for SMBs and agencies that want tracking plus implementation from $39/mo (JSON-LD and LLMs.txt generation, AI content, a WordPress plugin, and white-label PDF reports on Pro) at roughly a sixth of Scrunch's entry price, with unlimited seats where Scrunch Core includes five user licenses, starting from a free instant audit (no card). On self-serve engine coverage the math now favors Ayzeo: all five add-on engines bring an Ayzeo project to seven engines for $184/mo, while Scrunch needs Enterprise to go beyond four (the mixes differ: Scrunch Core includes Copilot, which Ayzeo does not offer).

Ayzeo is our product. Competitor information is verified against vendors' public pages, including scrunch.com — prices last checked October 2, 2026.

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Side by side

Feature comparison

Feature Ayzeo from $39/mo Scrunch AI from $250/mo
Starting price $39/mo $250/mo Core plan
Plan tiers 2 tiers $39 Starter / $149 Pro Core + Enterprise $250 Core; Enterprise custom
Prompts at entry 20 +10-prompt packs $15/mo 125 unique prompts; 5,000 responses/mo
AI engines at entry Models tracked in the base plan 2 engines ChatGPT + Google AI Overviews 4 engines ChatGPT, Perplexity, AI Overviews, Copilot
Max engine coverage 2 + 5 add-ons $29/mo each: Claude, Perplexity, Gemini, Grok; DeepSeek on request 9 on Enterprise adds Claude, Gemini, AI Mode, Meta AI, Grok; custom price
Team seats Unlimited every plan 5 on Core extra users $25/mo each
Personas & funnel-stage analysis No Yes 1 persona on Core; custom on Enterprise
Sentiment analysis Yes core metric on every plan Yes included on Core
White-label PDF reports Yes Pro Not published
Optimization tooling Content, schema, implementation Yes JSON-LD, LLMs.txt, AI content, meta tags, WP plugin Basic on Core basic content generation; AXP on Enterprise
API & SSO API Enterprise-only MCP on Pro+; no SSO API, MCP + SAML/OIDC SSO Enterprise tier
Free trial Free instant audit no card 7-day free trial Core plan; card terms not published

Prices are monthly in USD. Scrunch's Core plan is $250/mo; Scrunch offers annual discounts on Enterprise only, and Enterprise is custom-priced. Extra Scrunch users are $25/mo each (or five for $75/mo). Ayzeo add-on engines are $29/mo per model per project. "Not published" means the vendor does not document the capability on its public pricing or feature pages as of the verification date. Prices verified: October 2, 2026 (scrunch.com).

Deep dive

Each option, honestly

Ayzeo our product

Ayzeo pairs AI-visibility monitoring (visibility, mention, and URL-visit rates plus sentiment) with an implementation suite: a JSON-LD generator, an LLMs.txt creator, AI content generation, meta-tag tools, and a WordPress plugin.

Strengths

  • Entry price of $39/mo, roughly a sixth of Scrunch's $250/mo Core plan, with a free instant audit (no card) before you commit
  • Optimization built in: JSON-LD generator, LLMs.txt creator, AI content generation, meta-tag tools, and a WordPress plugin for direct implementation
  • Unlimited seats on every plan versus five user licenses on Scrunch Core, plus a Pro tier ($149/mo) that adds white-label PDF reports, GA4 + Search Console integration, and owned-channels tracking
  • Sentiment analysis as a core metric on every plan

Limitations

  • Base plan tracks 2 engines (ChatGPT + Google AI Overviews); Claude, Perplexity, Gemini, and Grok are $29/mo add-ons per model per project (DeepSeek on request), and Copilot, Meta, and Google AI Mode are not offered
  • 20 prompts at entry (expandable in +10-prompt packs at $15/mo) versus 125 unique prompts on Scrunch Core
  • No persona or funnel-stage analysis, and no hosted agent-experience layer like Scrunch's AXP

Best for: SMBs and agencies that want tracking plus the tools to improve it, at a self-serve price with white-label client reporting.

Scrunch AI

Scrunch AI (scrunch.com) is a mid-market AI-visibility platform with 500+ customers including Lenovo, Clerk, Skims, Crunchbase, and Penn State. Its self-serve Core plan tracks four engines (ChatGPT, Perplexity, Google AI Overviews, and Copilot); the custom-priced Enterprise plan tracks up to nine and adds its AXP layer, which serves an AI-friendly version of your site to agents and crawlers.

Strengths

  • Microsoft Copilot tracked on Core, and up to nine engines on Enterprise, including Claude, Gemini, Google AI Mode, Meta AI, and Grok
  • A larger prompt allowance at entry: 125 unique prompts and 5,000 responses a month on Core
  • Personas (1 on Core, custom on Enterprise) and funnel-stage analysis for audience-level visibility insight most GEO tools do not offer
  • AXP ("Agent Experience Platform", Enterprise) serves an agent-ready version of your site — a differentiated take on acting on AI visibility, not just tracking it
  • Proven at scale: 500+ customers including Lenovo and Crunchbase, SOC 2 compliance, and a 7-day free trial of Core

Limitations

  • Entry price is a real commitment: $250/mo for Core (about $3,000 per year), with annual discounts reserved for Enterprise
  • Five user licenses on Core, with extra users at $25/mo each, and a single brand per standard plan
  • Content generation is basic on Core and AXP is Enterprise-only; schema (JSON-LD) and LLMs.txt generators are not published
  • Claude, Gemini, Google AI Mode, Meta AI, and Grok tracking, plus API access, SAML/OIDC SSO, and AXP, are reserved for the custom-priced Enterprise tier

Best for: Mid-market and enterprise brands with a $3,000+/yr budget that want persona-level analysis and Copilot tracking, with a path to nine engines and enterprise security on Enterprise.

The decision

Who should pick which

Pick Scrunch if…
  • you are a mid-market or enterprise brand with a $3,000+/yr tool budget
  • you need Copilot tracked, or nine engines (including Meta AI and Google AI Mode) on an Enterprise contract
  • persona and funnel-stage analysis or an agent-ready site layer (AXP, Enterprise) is on your requirements list
Pick Ayzeo if…
  • you are an SMB or agency that wants tracking plus implementation from $39/mo
  • you deliver white-label PDF reports to clients or want unlimited seats without per-seat fees
  • you want Claude, Gemini, or Grok tracked on a self-serve plan: $29/mo each as Ayzeo add-ons, while Scrunch tracks them only on Enterprise
  • you want to start with a free instant audit (no card) instead of a $250/mo platform commitment

The budget question

The price math: what $39 vs $250 actually buys

The headline gap is six-to-one: Ayzeo's Starter is $39/mo, while Scrunch's Core plan is $250/mo, roughly a $3,000-per-year commitment (Scrunch reserves annual discounts for Enterprise). But the entry price alone flattens what are really two different packages, so here is the honest math.

Where Scrunch's price buys real depth: Core includes 125 unique prompts and 5,000 responses a month across four engines (ChatGPT, Perplexity, Google AI Overviews, and Copilot), with persona, funnel-stage, and sentiment analysis. Ayzeo's $39 plan tracks 20 prompts across two engines, expandable in +10-prompt packs at $15/mo. If your program needs 100+ prompts with Copilot in the mix from day one, Scrunch's packaging is fair value, not a markup.

Where Ayzeo's price stretches further: seats and engines. Ayzeo includes unlimited seats on every plan; Scrunch Core includes five user licenses, with extra users at $25/mo each. On engines, the math now favors Ayzeo: adding all five add-on models to a single project comes to $184/mo ($39 + 5 × $29) for seven engines (ChatGPT, Google AI Overviews, Claude, Perplexity, Gemini, Grok, and DeepSeek on request), still below Scrunch Core's $250/mo for four. Scrunch tracks Claude, Gemini, Google AI Mode, Meta AI, and Grok only on its custom-priced Enterprise plan. The mixes still differ: Scrunch Core includes Copilot, which Ayzeo does not offer.

The differentiators

AXP, personas, and funnel stages — what Scrunch does differently

Two Scrunch capabilities have no direct equivalent in most GEO tools, including Ayzeo, and they deserve a straight explanation rather than a dismissal.

AXP ("Agent Experience Platform"), part of Scrunch's Enterprise plan, serves an AI-friendly version of your website to AI agents and crawlers — structured pages designed for machines rather than humans. Where most tools stop at telling you what AI engines see, AXP changes what they see. Ayzeo approaches the same problem from the opposite direction: instead of a hosted agent layer, it generates the artifacts — JSON-LD, an LLMs.txt file, AI-optimized content, meta tags — that you implement on your own site, directly or through its WordPress plugin. Hosted layer versus owned-site implementation is a genuine philosophical split: teams that want every change living on their own domain usually prefer Ayzeo's approach, while teams that want zero implementation work lean toward AXP.

Personas and funnel stages let Scrunch break visibility down by modeled buyer persona (1 on Core, custom on Enterprise) and by funnel stage — so a brand can see, for example, that it surfaces well in late-stage comparison questions but is invisible in early-stage research. Ayzeo has no persona layer; its closest analogue is prompt-level tracking organized with tags, plus GA4 and Search Console integration on Pro to measure what AI visibility actually delivers in traffic.

FAQ

Frequently asked questions

Is Ayzeo a cheaper alternative to Scrunch?

Yes. Ayzeo starts at $39/mo versus $250/mo for Scrunch's Core plan, roughly a sixth of the entry price. The trade-off: Scrunch Core includes 125 unique prompts across four engines (ChatGPT, Perplexity, Google AI Overviews, and Copilot), while Ayzeo's base plan tracks ChatGPT and Google AI Overviews with 20 prompts (expandable in +10-prompt packs at $15/mo), and extra engines cost $29/mo each. Even with all five add-on engines, an Ayzeo project tracking seven engines costs $184/mo, still below Scrunch Core. What you gain with Ayzeo besides price: built-in optimization tools (JSON-LD, LLMs.txt, AI content, a WordPress plugin), unlimited seats instead of five user licenses, and a free instant audit with no card.

How much does Scrunch AI cost in 2026?

Scrunch's self-serve Core plan is $250/mo, with 125 unique prompts, 5,000 responses a month, four engines (ChatGPT, Perplexity, Google AI Overviews, and Copilot), five user licenses, one persona, and one brand workspace. Enterprise is custom-priced and expands coverage to nine engines (adding Claude, Gemini, Google AI Mode, Meta AI, and Grok), with API access, MCP access, SAML/OIDC SSO, AXP, and a dedicated account team. For agencies, Agency Core is $500/mo with 250 unique prompts, three brand workspaces, and unlimited user licenses. Extra users are $25/mo each (or five for $75/mo), and annual discounts are offered on Enterprise only. Scrunch has repackaged its plans more than once in 2026, so older reviews may cite Starter and Growth plans that no longer exist. Prices verified October 2, 2026 on scrunch.com.

Which AI engines does Scrunch track?

Scrunch's Core plan tracks four engines: ChatGPT, Perplexity, Google AI Overviews, and Copilot. Its custom-priced Enterprise plan tracks up to nine, adding Claude, Gemini, Google AI Mode, Meta AI, and Grok. For comparison, Ayzeo includes ChatGPT and Google AI Overviews in its base plan, with Claude, Perplexity, Gemini, and Grok available as $29/mo add-ons per model per project, and DeepSeek on request, so a self-serve Ayzeo project can track Claude and Gemini, which Scrunch reserves for Enterprise. Ayzeo does not track Copilot, Meta AI, or Google AI Mode.

Is Scrunch or Ayzeo better for agencies?

For most agencies, Ayzeo: its Pro plan ($149/mo) includes white-label PDF reports, unlimited seats, GA4 and Search Console integration, and owned-channels tracking, and at $49/mo per additional client project (white-label included) the per-client cost stays low. A $299/mo White-Label Dashboard add-on on Pro can also put your agency's branding on the dashboard clients log into, and it includes the Prospect Scanner, a branded AI visibility check you run live on sales calls with prospects. Scrunch does not document white-label reporting on its public pages; its Agency Core plan is $500/mo with 250 unique prompts, three brand workspaces, and unlimited user licenses, tracking the same four engines as Core. Scrunch is the stronger choice when a client specifically needs Copilot tracking plus persona and funnel-stage analysis, or Enterprise coverage of up to nine engines.

What is Scrunch AXP?

AXP stands for "Agent Experience Platform." It is Scrunch's layer, available on its custom-priced Enterprise plan, that serves an AI-friendly version of your website to AI agents and crawlers, so assistants and answer engines get clean, structured content instead of your human-oriented pages. It is a hosted approach to influencing what AI systems see. Ayzeo tackles the same problem with owned-site implementation instead: it generates JSON-LD, an LLMs.txt file, AI-optimized content, and meta tags that you publish on your own domain, directly or via its WordPress plugin.

Does Scrunch offer a free trial?

Yes. Scrunch offers a 7-day free trial of its Core plan; its pricing page does not say whether a credit card is required. Ayzeo offers a free instant audit with no credit card, and its paid plans start at $39/mo.

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Changelog

Substantive updates to this page

  • — Added the Prospect Scanner (a branded AI visibility check for sales calls) to Ayzeo's White-Label Dashboard add-on.
  • — Scrunch repackaged: Core at $250/mo (four engines: ChatGPT, Perplexity, Google AI Overviews and Copilot; 125 prompts; 5 user licenses; sentiment included) replaces Starter and Growth, Enterprise is custom-priced with up to 9 engines, API, MCP, SSO and AXP, annual discounts are Enterprise-only, and Agency Core is $500/mo. Prices re-verified.
  • — Added Ayzeo Prompt Pack (+10 prompts per project, $15/mo) and White-Label Dashboard ($299/mo on Pro) add-on details.
  • — Page published.

About this comparison

Written by Aykut Çevik and reviewed by the Ayzeo team. This page is maintained by Ayzeo, a Generative Engine Optimization platform by Fyrma Inc., based in New York and Berlin. Competitor features and prices reflect publicly available information, last verified on October 2, 2026, and are reviewed monthly. If you spot something outdated, let us know.