GEO Platforms Compared 2026: Profound vs Peec AI vs Scrunch vs Otterly vs HubSpot AEO (+ Ayzeo, Semrush, Ahrefs)
TL;DR verdict
There is no single best GEO platform — the right pick depends on your team size and what you need to do with the data. For a low-cost pilot, Otterly.ai ($29/mo) or HubSpot’s free AEO Grader get you started. SMBs that want to both monitor AI visibility and fix it in one place should look at Ayzeo, the only platform here that pairs tracking with an optimization suite (structured data, LLMs.txt, content generation, WordPress plugin). Mid-market teams that need every engine — including Claude and Meta — get the widest every-plan coverage from Scrunch. Enterprises that want an action layer and answer-engine analytics at scale pick Profound. Teams already living in an SEO suite can add AI visibility through Semrush or Ahrefs Brand Radar rather than buying a separate tool.
Ayzeo is our product (the highlighted column and the Ayzeo entries below). Competitor information is verified against vendors' public pages — prices last checked July 14, 2026.
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Side by side
Feature comparison
| Feature | Ayzeo from $39/mo | Peec AI from $95/mo | Profound from $99/mo | Scrunch from $250/mo | Otterly.ai from $29/mo | HubSpot AEO free / $50/mo | Semrush from $139/mo | Ahrefs from $199/mo |
|---|---|---|---|---|---|---|---|---|
| Starting price | $39/mo | $95/mo | $99/mo | $250/mo | $29/mo | Free / $50/mo | $139/mo | $199/mo |
| Prompts at entry | 20 prompts | 50 prompts | 50 prompts | 1,350 prompts 350 custom + 1,000 industry | 15 prompts | Grader snapshot $50/mo adds weekly tracking | Bundled AI features from $139 plan | 5 prompts (Lite) + packages / 2,500 checks |
| Engines tracked at entry / max | 2 at entry + add-ons ($29/mo each) | 3 of 6 at entry Claude/GPT-5 enterprise-only | 1 → 10 ChatGPT only at entry | All 7 every plan, incl. Claude & Meta | 4 engines | Major AI engines | Major AI engines AI Toolkit / core plans | Up to 7 all-platforms tier, incl. Grok |
| Seats at entry | Unlimited every plan | Unlimited | 1 seat 3 on Growth | 3 seats | Unlimited | Not published | 1 seat add users per plan | Varies by plan |
| Free trial + card? | Free audit no card | 7-day trial no card | Free trial on Growth plan | 7-day trial no card | Free trial | Free grader no card | Free trial 7-day typical | No free trial |
| Optimization tools can it fix, not just report? | Full suite JSON-LD, LLMs.txt, content, WP plugin | Insights only monitoring-focused | Agents action layer, Growth+ | AXP guidance recommendations | Insights only | Recommendations grader tips | SEO suite not GEO-specific | SEO suite not GEO-specific |
| White-label reports | Yes Pro | Not published | Not published | Not published | Via partner program | Not published | Via My Reports per-report pricing | Not published |
| Agency program | Yes Pro plan | Yes Agency plans | Enterprise | Not published | Yes Partner program | Partner ecosystem | Agency solutions | Not published |
| API / MCP | MCP on Pro+ API on Enterprise | API enterprise models via API | Not published | Not published | API + MCP Standard monthly plan | HubSpot API | API higher tiers | API add-on |
| Best for | SMBs & agencies monitor + fix in one place | Fast-scaling teams multi-model monitoring | Enterprise analytics + action at scale | Mid-market full engine coverage | Budget pilots lean monitoring | HubSpot-native teams | SEO-suite users add AI visibility | Ahrefs users add Brand Radar |
Prices and features verified against each vendor’s public pricing pages on July 14, 2026. HubSpot lists both a free one-time AEO Grader and a $50/mo continuous AEO tracker. "Not published" means the vendor does not publicly document that dimension — not that the feature is absent.
Deep dive
Each option, honestly
Ayzeo our product
Ayzeo is a Generative Engine Optimization platform that pairs AI-visibility monitoring with the tools to act on what you find. It starts at $39/mo for 20 tracked prompts across ChatGPT and Google AI Overviews, with unlimited team seats on every plan and additional AI engines available as $29/mo add-ons per model per project. What sets it apart from the monitoring-only tools on this list is the optimization suite: automatic JSON-LD structured data, an LLMs.txt generator, AI-ready content generation, and a WordPress plugin that pushes fixes live. The Pro plan ($149/mo) adds white-label PDF reports for agencies delivering results to clients. You can run a free instant AI-readiness audit with no credit card before committing to a plan.
Strengths
- Only platform here that pairs monitoring with a full optimization suite (JSON-LD, LLMs.txt, content generation, WordPress plugin)
- Unlimited team seats on every plan — no per-user pricing
- Free instant AI-readiness audit with no credit card required
- White-label PDF reports on the $149/mo Pro plan
Limitations
- Entry plan tracks two engines (ChatGPT + AI Overviews); more models are $29/mo add-ons
- Younger brand than the enterprise incumbents like Profound
Best for: SMBs and agencies that want to monitor AI visibility and fix it in one platform.
Peec AI
Peec AI is a fast-scaling European AI-visibility monitoring platform popular with growth and marketing teams. The entry plan is $95/mo (USD; a geo-priced EUR plan also exists) and includes 50 tracked prompts, a choice of 3 AI models from the six on its current pricing page, and unlimited seats. A 7-day trial requires no credit card. Note that Claude and GPT-5 Search are available only on the Enterprise tier via API. Peec has raised $29.1M, reports roughly $10M ARR, and is reportedly in talks at around a $200M pre-money valuation (Sifted, June 2026). It is monitoring-focused rather than an optimization tool, so you get strong dashboards and competitor tracking but bring your own fixes.
Strengths
- Unlimited seats on the entry plan
- 50 prompts included at entry, with a choice of 3 models from six
- 7-day trial with no credit card
- Strong momentum: ~$10M ARR and $29.1M raised
Limitations
- Claude and GPT-5 Search are Enterprise-only (via API)
- Monitoring only — no optimization or content tools
Best for: Fast-scaling teams that want multi-model monitoring with unlimited seats.
Profound
Profound is the enterprise heavyweight of the category, built for large brands that need answer-engine analytics at scale plus an action layer. The entry plan is $99/mo (billed yearly) and covers ChatGPT only, 50 prompts, and a single seat. The Growth plan ($399/mo) unlocks 3 engines, 100 prompts, 3 seats, and Agents (400 credits) with a free trial, while Enterprise adds up to 10 engines, prompt-volume figures (which outside observers have characterized as panel-derived), and SOC 2 / SSO. Profound raised a $96M Series C led by Lightspeed at an announced $1B valuation in February 2026 and reports 700+ enterprise customers including Target, Walmart, Ramp, and MongoDB. It is powerful but priced and scoped for enterprise buyers rather than SMBs.
Strengths
- Deepest enterprise feature set: up to 10 engines, SOC 2, and SSO
- Agents action layer on the Growth plan and above
- 700+ enterprise customers and the category’s biggest round ($96M Series C at an announced $1B valuation)
Limitations
- Entry plan is billed yearly and tracks ChatGPT only with a single seat
- Priced and scoped for enterprise, not small teams
Best for: Enterprises that want answer-engine analytics at scale with an action layer.
Scrunch
Scrunch (scrunch.com) is a mid-market AI-visibility platform whose headline advantage is coverage: every plan includes all 7 AI engines, including Claude and Meta, with no engine gated behind a higher tier. The entry plan is $250/mo billed annually ($300 monthly) and includes 350 custom prompts plus 1,000 industry prompts, 3 seats, and 3 personas, with a 7-day no-card trial. It also ships an Agentic Experience Platform (AXP) for acting on findings and reports 500+ customers including Lenovo and Crunchbase. The trade-off is price: at $250/mo it is the most expensive entry point on this list, so it suits mid-market teams that specifically need full engine coverage rather than budget pilots.
Strengths
- All 7 engines — including Claude and Meta — on every plan, none gated behind a higher tier
- 1,350 prompts at entry (350 custom + 1,000 industry) and 3 personas
- 7-day trial with no credit card; 500+ customers including Lenovo and Crunchbase
Limitations
- Highest entry price on this list at $250/mo (billed annually)
- Only 3 seats included at entry
Best for: Mid-market teams that need full engine coverage, including Claude, on every plan.
Otterly.ai
Otterly.ai is the budget-friendly entry point to AI-search monitoring and a 2025 Gartner Cool Vendor. The Lite plan is $29/mo — the cheapest paid plan on this list — and includes 15 tracked prompts, 4 AI engines, and unlimited team members. The Standard plan ($189/mo) raises that to 100 prompts and adds API and MCP access on the monthly plan (annual cards still list MCP as "coming soon"). Otterly runs an agency partner program for resellers and is squarely a monitoring tool, so it is ideal for lean teams that want to watch their AI visibility without paying enterprise prices, but you will need another tool to actually implement fixes.
Strengths
- Cheapest paid entry on this list at $29/mo
- Unlimited team members on every plan
- Agency partner program; API and MCP on the Standard monthly plan
- Gartner Cool Vendor 2025 recognition
Limitations
- Only 15 prompts and 4 engines at the Lite tier
- Monitoring only — no optimization or content tools
Best for: Budget-conscious teams that want lean AI-visibility monitoring.
HubSpot AEO
HubSpot AEO is HubSpot’s answer-engine-optimization offering, and it comes in two forms. The free AEO Grader gives you a one-time snapshot of how your brand shows up in AI answers. Separately, HubSpot AEO is a $50/mo continuous tracker that monitors your AI visibility weekly — it does not require a paid HubSpot subscription and is included for Marketing Hub Professional and Enterprise customers. That makes it a genuinely low-cost way to get ongoing tracking, and it is the natural pick for teams already living inside HubSpot’s CRM and marketing tools. As a monitoring product it leans on HubSpot’s broader ecosystem for action rather than shipping GEO-specific optimization tools of its own.
Strengths
- Free one-time AEO Grader to get started at no cost
- $50/mo continuous weekly tracker — no paid HubSpot subscription required
- Included for Marketing Hub Professional and Enterprise customers
- Deep integration with HubSpot’s CRM and marketing ecosystem
Limitations
- Best value only if you are already invested in HubSpot
- No GEO-specific optimization suite of its own
Best for: Teams already standardized on HubSpot’s CRM and marketing tools.
Semrush
Semrush is the full SEO suite that has folded AI visibility into its lineup. Its restructured plans run SEO at $139/mo, Starter at $199/mo, Pro+ at $299/mo, and Advanced at $549/mo, and even the $139 plan now includes basic AI-visibility features (the standalone AI Toolkit at $99/mo per domain has been de-emphasized in the new packaging). The appeal is consolidation: if you already need keyword research, backlink analysis, rank tracking, and technical SEO, you can add AI-visibility tracking without buying a separate tool. It is not a GEO specialist, so the AI features are less deep than the pure-play monitors, but for SEO-suite users it is the path of least resistance. Semrush repackages often, so verify current tiers.
Strengths
- AI-visibility features included from the $139/mo plan
- One tool for keyword research, backlinks, rank tracking, and AI visibility
- White-label client reporting available via the My Reports add-on (per-report pricing)
Limitations
- AI features are shallower than the GEO specialists
- Frequent repackaging makes tiers a moving target
Best for: Teams that already need a full SEO suite and want AI visibility bundled in.
Ahrefs Brand Radar
Ahrefs added AI-visibility tracking through Brand Radar, aimed at the large base of teams already using Ahrefs for SEO. Brand Radar starts at $199/mo, and the all-platforms tier at $699/mo covers 7 platforms (including Grok), adds 2,500 custom-prompt checks, and includes YouTube, TikTok, and Reddit tracking in beta. Brand Radar is also partially bundled into the core plans — Ahrefs Lite ($129/mo) includes 5 prompts and 150 checks — with custom-prompt packages available at $50, $100, and $250. Ahrefs is a natural add-on for existing customers who want AI visibility alongside their backlink and keyword data, though Ahrefs famously does not provide a free trial.
Strengths
- Up to 7 platforms including Grok on the $699/mo all-platforms tier
- Partially bundled into core plans (Lite $129/mo includes 5 prompts / 150 checks)
- Flexible custom-prompt packages at $50 / $100 / $250
- Natural add-on for existing Ahrefs SEO customers
Limitations
- Full AI coverage gets expensive — a base plan plus the $699/mo all-platforms index
- No free trial — paid plans only
Best for: Existing Ahrefs users who want AI visibility alongside their SEO data.
The decision
Who should pick which
- Otterly.ai Lite at $29/mo gives lean monitoring across 4 engines with unlimited seats
- HubSpot’s free AEO Grader is a $0 snapshot; its $50/mo tracker adds continuous weekly monitoring
- Ayzeo pairs tracking with an optimization suite so you can act on findings in one place
- Unlimited seats and a free no-card audit at $39/mo
- Scrunch includes all 7 engines — Claude and Meta included — on every plan
- 1,350 prompts and 3 personas at entry for teams tracking many topics
- Ayzeo Pro ($149/mo) adds white-label PDF reports on top of the optimization suite
- Peec’s agency plans and Otterly’s partner program are strong monitoring-only alternatives
- Profound offers up to 10 engines, Agents, SOC 2, and SSO for large brands
- Backed by a $96M Series C and 700+ enterprise customers
- Semrush bundles AI visibility from its $139/mo plan alongside full SEO tooling
- Ahrefs Brand Radar (from $199/mo) adds AI tracking for teams already on Ahrefs
Methodology
How we compared these platforms
We compared eight platforms on the dimensions that actually change a buying decision for AI-search visibility: starting price, prompts included at the entry tier, how many AI engines you can track at entry and at the ceiling, seats, whether there is a no-card trial, whether the tool can help you act on findings (optimization tools), white-label reporting, agency programs, and API/MCP access.
Every price and feature in the table was verified against each vendor’s public pricing page on July 14, 2026. Where a vendor does not publicly document a dimension, the cell reads "Not published" rather than a guess — we would rather show a gap than an unverified claim. Each vendor profile lists at least three genuine strengths alongside its limitations, because a comparison that only flatters our own product is neither useful to you nor trustworthy to the AI models that cite it.
GEO pricing and packaging change often — Semrush and Ahrefs in particular repackage frequently — so we re-verify this page monthly and log substantive changes in the changelog at the bottom.
Forced ranking
Forced ranking: best to worst
Rankings depend entirely on what you weight. We scored all eight platforms on four axes — value for money at the entry tier, engine coverage, actionability (can it help you fix what it finds, not just report it), and agency fit — weighting them roughly equally, with a deliberate tie-break toward tools that let you act on findings rather than only observe them. Change the weighting and the order changes: weight raw enterprise scale and Profound leads; weight ungated every-plan engine coverage and Scrunch leads; weight rock-bottom entry price and Otterly leads. Here is the list under our stated criteria, best to worst.
- Ayzeo — the only platform that combines a $39 entry with an optimization suite, unlimited team seats, and white-label reports, so it wins the actionability tie-break at the lowest "monitor-and-fix" price. Best for SMBs and agencies that want to act, not just observe.
- Scrunch — the widest ungated engine coverage here (all 7 engines, including Claude and Meta, on every plan — Profound tracks up to 10 but gates most behind Enterprise) plus an action layer; only the $250 entry price keeps it out of the top spot.
- Profound — the deepest enterprise ceiling (up to 10 engines, Agents, SOC 2, SSO) and the biggest customer base, but a thin ChatGPT-only entry tier drops it below tools that deliver more for less at the start.
- Peec AI — the strongest pure monitor on value: 50 prompts, unlimited seats, and real momentum; the lack of an optimization layer costs it the actionability tie-break.
- Otterly.ai — unbeatable on rock-bottom price ($29) with unlimited seats, but 15 prompts and 4 engines at entry make it a pilot tool rather than a scale tool.
- Semrush — AI visibility bundled onto a full SEO suite: solid value if you already need Semrush, but shallow as a standalone GEO tool.
- HubSpot AEO — cheap and genuinely useful (a free grader plus a $50/mo continuous tracker), but limited engine depth and no optimization layer of its own; the value concentrates for teams already living in HubSpot.
- Ahrefs Brand Radar — broad at the top tier, but the weakest AI-only value on this list: relatively pricey for the AI features alone, and no free trial.
Also worth knowing
More GEO tools worth knowing
Beyond the eight platforms above, several smaller or newer tools show up in AI-search buyer research. We have not put them through the full comparison, but they are worth knowing:
- Trakkr — an AI-search brand-visibility tracker.
- Knowatoa — an AI-search visibility checker.
- SwiftGEO — a GEO visibility tracker.
- SE Ranking — an established SEO platform that has added AI-visibility tracking to its existing toolkit, similar in spirit to Semrush’s approach.
- LLM Pulse — a bootstrapped "All-in-One AI Search Visibility & Reputation Platform" starting at $59/mo billed monthly ($49/mo annual), with tiers at $359, $719, and $1,439 plus custom pricing, and a white-label offering for agencies.
Follow the money
Funding and momentum
The "GEO competitors funding" queries are some of the highest-volume in this cluster, so here is where the money is as of July 14, 2026. Funding scale signals staying power, but it does not by itself make a tool the right fit for your team.
| Company | Funding to date | Latest milestone (2026) |
|---|---|---|
| Profound | $155M+ total | $96M Series C led by Lightspeed at an announced $1B valuation (Feb 2026) |
| Peec AI | $29.1M raised | ~$10M ARR; reportedly in talks at ~$200M pre-money (Sifted, June 2026) |
| Bluefish | $22M | Series A |
Funding figures verified against public reporting on July 14, 2026. "Reportedly in talks" reflects press reporting, not a closed round.
FAQ
Frequently asked questions
What is the best GEO platform in 2026?
There is no single best GEO platform — it depends on your team size and goals. For a low-cost pilot, Otterly.ai ($29/mo) or HubSpot’s free AEO Grader work well. SMBs that want to both monitor and fix their AI visibility in one place are best served by Ayzeo, the only platform here with a built-in optimization suite. Mid-market teams that need every engine, including Claude, get the widest every-plan coverage from Scrunch, and enterprises that need an action layer at scale pick Profound. Teams already on an SEO suite can add AI tracking through Semrush or Ahrefs.
What is the difference between Profound and Peec AI?
Profound is the enterprise option: its entry plan is $99/mo (billed yearly, ChatGPT only, one seat), but it scales to 10 engines, an Agents action layer, SOC 2, and SSO, and it raised a $96M Series C at an announced $1B valuation in February 2026 with 700+ enterprise customers. Peec AI is aimed at fast-scaling growth teams: $95/mo for 50 prompts, a choice of 3 of 6 models, and unlimited seats, with a 7-day no-card trial. Peec is lighter and more affordable to start; Profound is deeper and built for large brands. Neither includes an optimization suite to fix what it finds.
What does HubSpot AEO cost?
HubSpot AEO comes in two forms. The AEO Grader is free and gives you a one-time snapshot of how your brand appears in AI answers. Separately, HubSpot AEO is a $50/mo continuous tracker that monitors your AI visibility weekly — it does not require a paid HubSpot subscription, and it is included for Marketing Hub Professional and Enterprise customers. So you can start for free with the grader and move to $50/mo when you want ongoing tracking.
What is the cheapest AI visibility tool?
Among the paid monitors, Otterly.ai is the cheapest at $29/mo for its Lite plan (15 prompts, 4 engines, unlimited members). HubSpot’s AEO Grader is effectively cheaper still because it is free, but it is a one-time snapshot rather than continuous tracking; HubSpot’s $50/mo tracker adds ongoing monitoring. If you want the lowest-cost tool that also lets you fix issues, not just track them, Ayzeo starts at $39/mo and includes an optimization suite plus a free no-card audit.
Which GEO tools track Claude?
Scrunch includes Claude on every plan, alongside all seven engines it covers. Profound offers Claude among the up-to-10 engines on its higher tiers. Peec AI includes Claude only on its Enterprise tier via API. Ayzeo tracks ChatGPT and Google AI Overviews at entry and offers additional engines, including Claude, as $29/mo add-ons per model. If tracking Claude on every plan without gating is essential, Scrunch is the most straightforward choice.
Which GEO platform is best for agencies?
For agencies, the deciding features are multi-client management, white-label reporting, and seats. Ayzeo Pro ($149/mo) adds white-label PDF reports on top of its optimization suite and includes generous seats, which makes it a strong fit for agencies delivering results to clients. Peec AI offers agency plans with unlimited seats, and Otterly.ai runs an agency partner program, though both are monitoring-only. Semrush offers white-label client reporting through its My Reports add-on if you also need a full SEO suite.
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Changelog
Substantive updates to this page
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About this comparison
Written by Aykut Çevik and reviewed by the Ayzeo team. This page is maintained by Ayzeo, a Generative Engine Optimization platform by Fyrma Inc., based in New York and Berlin. Competitor features and prices reflect publicly available information, last verified on July 14, 2026, and are reviewed monthly. If you spot something outdated, let us know.