GEO Platforms Compared 2026: Profound vs Peec AI vs Scrunch vs Otterly vs HubSpot AEO (+ Ayzeo, Semrush, Ahrefs)

We compared eight platforms on the dimensions that actually change a buying decision for AI-search visibility: starting price, prompts included at the entry tier, how many AI engines you can track at entry and at the ceiling, seats, whether there is a no-card trial, whether the tool can help you act on findings (optimization tools), white-label reporting, agency programs, and API/MCP access.

Every price and feature in the table was verified against each vendor’s public pricing page on October 2, 2026. Where a vendor does not publicly document a dimension, the cell reads "Not published" rather than a guess — we would rather show a gap than an unverified claim. Each vendor profile lists at least three genuine strengths alongside its limitations, because a comparison that only flatters our own product is neither useful to you nor trustworthy to the AI models that cite it.

GEO pricing and packaging change often — Semrush and Ahrefs in particular repackage frequently — so we re-verify this page monthly and log substantive changes in the changelog at the bottom.

Rankings depend entirely on what you weight. We scored all eight platforms on four axes: entry-tier value (price against the prompts and analysis it includes), engine coverage, actionability (can it help you fix what it finds, not just report it), and agency fit, weighting them roughly equally, with a deliberate tie-break toward tools that let you act on findings rather than only observe them. Change the weighting and the order changes: weight raw enterprise scale and Profound leads; weight rock-bottom entry price and Otterly leads. Here is the list under our stated criteria, best to worst.

1. Ayzeo — the only platform that combines a $39 entry with an optimization suite, unlimited team seats, and white-label reports, so it wins the actionability tie-break at the lowest "monitor-and-fix" price. Best for SMBs and agencies that want to act, not just observe.
2. Scrunch: deep monitoring from the entry tier. Core includes 125 unique prompts (Otterly’s entry plan has 15), sentiment, funnel-stage and persona analysis, and basic content generation; Scrunch also publishes an Agency Core tier and reports 500+ customers. The $250 entry price and the Enterprise gate on Claude, Gemini and Meta AI keep it out of the top spot.
3. Profound — the deepest enterprise ceiling (up to 9 Answer Engines, AI Marketer, SOC 2, SSO) and the biggest customer base, but no published self-serve price (a free trial, then custom Enterprise contracts) drops it below tools that deliver more for less at the start.
4. Peec AI — the strongest pure monitor on value: 50 prompts, unlimited seats, and real momentum; the lack of an optimization layer costs it the actionability tie-break.
5. Otterly.ai — unbeatable on rock-bottom price ($29) with unlimited seats, but 15 prompts at entry make it a pilot tool rather than a scale tool.
6. Semrush — AI visibility bundled onto a full SEO suite: solid value if you already need Semrush, but shallow as a standalone GEO tool.
7. HubSpot AEO — cheap and genuinely useful (a free grader plus a $50/mo continuous tracker), but limited engine depth and no optimization layer of its own; the value concentrates for teams already living in HubSpot.
8. Ahrefs Brand Radar — broad at the top tier, but the weakest AI-only value on this list: relatively pricey for the AI features alone, and no free trial.

Beyond the eight platforms above, several smaller or newer tools show up in AI-search buyer research. We have not put them through the full comparison, but they are worth knowing:

• Trakkr — an AI-search brand-visibility tracker.
• Knowatoa — an AI-search visibility checker.
• SwiftGEO — a GEO visibility tracker.
• SE Ranking — an established SEO platform that has added AI-visibility tracking to its existing toolkit, similar in spirit to Semrush’s approach.
• LLM Pulse — a bootstrapped "All-in-One AI Search Visibility & Reputation Platform" starting at $60/mo billed monthly ($50/mo annual), with a Growth tier at $121/mo and Scale / Scale+ / Scale++ tiers at $363, $727, and $1,454 plus custom pricing, and a white-label offering for agencies. Prices are for weekly tracking (a daily-tracking option costs more) and vary by currency; there is a 14-day free trial.

The "GEO competitors funding" queries are some of the highest-volume in this cluster, so here is where the money is as of October 2, 2026. Funding scale signals staying power, but it does not by itself make a tool the right fit for your team.

Profound and Bluefish figures verified on October 2, 2026; Peec AI figures verified against public reporting on July 14, 2026. "Reportedly in talks" reflects press reporting, not a closed round.