The 6 Best Otterly.ai Alternatives in 2026
TL;DR verdict
There is no single best Otterly.ai alternative — the right pick depends on which of Otterly’s limits you hit first. If it was the 15-prompt entry allowance, or wanting to fix what the audits find, Ayzeo ($39/mo) is the strongest upgrade for SMBs and agencies: 20 prompts plus a built-in optimization suite (JSON-LD, LLMs.txt, content generation, WordPress plugin). If you need real prompt depth on a budget, Peec AI (€70/mo billed annually, 50 prompts) answers it most directly. If engine add-ons were stacking up, Ayzeo’s add-on engines cost a flat $29/mo per model per project, and Scrunch bundles up to nine engines, Claude included, on its custom-priced Enterprise plan (its $250/mo Core plan tracks the same four engines as Otterly Lite). Profound is the enterprise route, and Semrush or Ahrefs Brand Radar fold AI visibility into a full SEO suite you may already pay for.
Ayzeo is our product — it is the first entry below and the highlighted column in the table. Competitor information is verified against vendors’ public pages — prices last checked October 2, 2026.
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Side by side
Feature comparison
| Feature | Otterly.ai reference · $29/mo | Ayzeo from $39/mo | Peec AI from €70/mo | Scrunch from $250/mo | Profound free trial / custom | Semrush from $139/mo | Ahrefs from $199/mo |
|---|---|---|---|---|---|---|---|
| Starting price | $29/mo | $39/mo | €70/mo | $250/mo | Not published free trial, then custom Enterprise | $139/mo | $199/mo |
| Prompts at entry Otterly’s tightest limit | 15 prompts 100 on $189 Standard | 20 prompts +10-prompt packs $15/mo | 50 prompts | 125 prompts unique prompts on Core | 50 prompts free 7-day trial | Not published | Not published Lite core bundle: 5 prompts · packs $50–$250 |
| AI engines at entry is Claude included? | 4 engines Claude add-on $29+ | 2 engines Claude add-on $29/mo | Choose 3 of 6 Claude Enterprise-only | 4 engines Claude on Enterprise only | 3 on free trial up to 9 on Enterprise | Basic AI visibility Claude not published | Up to 7 AI tools Claude via Custom Prompts |
| Seats included | Unlimited members | Unlimited every plan | Unlimited | 5 user licenses extra users $25/mo each | Unlimited Trial and Enterprise | 1 at entry add users per plan | Varies by plan |
| Optimization tools can it fix, not just report? | Audits only 1,000 GEO URL audits/mo | Full suite JSON-LD, LLMs.txt, content, WP plugin | Insights only monitoring-focused | Basic on Core content generation; AXP on Enterprise | AI Marketer credit-based action layer | SEO suite not GEO-specific | SEO suite not GEO-specific |
| Free trial | Free trial | Free audit no card | Free trial terms not published | 7-day trial card terms not published | Free trial 7 days, 50 prompts | Free trial 7-day typical | No free trial |
| White-label reports | Via partner program own-brand Looker | Yes Pro | Via agency tiers branded Looker Studio | Not published | Not published | Via Pro Report add-on $20/mo | Not published |
Prices are monthly and in USD except Peec AI’s, verified against each vendor’s public pricing pages on October 2, 2026. Peec AI restructured its pricing on August 14, 2026 and now quotes EUR-denominated, geo-priced plans billed annually (a monthly toggle exists at a higher rate) with no published USD pricing. Otterly.ai is shown as the reference column; its annual pricing is $25 (Lite) / $160 (Standard) / $422 (Premium) per month, and its engine add-ons (AI Mode $9+, Gemini $9+, Claude $29+) are priced per tier and apply only up to 1,000 prompts. Scrunch Core is $250/mo on monthly billing (annual discounts are Enterprise-only); Profound publishes a free Trial and a custom-priced Enterprise plan for brands, with no self-serve price. “Not published” means the vendor does not publicly document that dimension — not that the feature is absent. Semrush white-label reporting is delivered through the Pro Report add-on ($20/mo; a $10/mo Base Report add-on has no white-labeling). Ayzeo Prompt Packs add +10 prompts per project at $15/mo each; Ayzeo white-label covers PDF reports on Pro, with a $299/mo add-on that extends the branding to the dashboard itself and adds the Prospect Scanner, a branded AI visibility check for sales calls.
Deep dive
Each option, honestly
Ayzeo our product
Ayzeo is the smallest step up from Otterly’s Lite plan that changes what the tool actually does. For $39/mo you get 20 tracked prompts (expandable in +10-prompt packs at $15/mo) across ChatGPT and Google AI Overviews, unlimited seats, and — the real difference — an optimization suite Otterly does not have at any tier: a JSON-LD generator, an LLMs.txt creator, AI content generation, meta-tag tools, and a WordPress plugin that pushes fixes live. Where Otterly’s 1,000 GEO URL audits tell you what is wrong, Ayzeo also ships the tooling to correct it. Extra engines — Claude, Perplexity, Gemini, Grok — are a flat $29/mo per model per project, with DeepSeek on request, and the Pro plan ($149/mo) adds white-label PDF reports, GA4 + GSC integrations, and owned-channels tracking. A free instant audit (no card) shows you the gaps before you pay anything.
Strengths
- Full optimization suite at the entry price — JSON-LD, LLMs.txt, AI content generation, meta tags, and a WordPress plugin — where Otterly stops at audits
- Flat, predictable engine add-ons ($29/mo per model per project for Claude, Perplexity, Gemini, or Grok, with DeepSeek on request) with no prompt-cap fine print
- White-label PDF reports, GA4 + GSC integrations, and owned-channels tracking on the $149/mo Pro plan, plus a free instant audit with no card
Limitations
- 20 prompts at entry is only a modest step up from Otterly’s 15 — +10-prompt packs at $15/mo extend it, but teams that need 100+ prompts from day one should look at Peec or Scrunch
- Two engines in the base plan; each additional model costs $29/mo
Best for: SMBs and agencies leaving Otterly because they need to act on the findings, not just collect them.
Peec AI
Peec AI attacks Otterly’s tightest limit head-on: prompt depth. Its €70/mo Starter (billed annually) includes 50 prompts — more than three times Otterly’s entry allowance — with a choice of 3 of 6 models and unlimited seats on every tier; Pro (€180/mo) lifts that to 150 prompts, and Advanced (€360/mo) adds multi-country tracking and Looker Studio reporting. Its citation-gap and “power sources” analysis shows which domains LLMs actually cite, and the company’s momentum is real: it is reportedly in talks at ~$200M pre-money (Sifted, June 2026). The catches mirror Otterly’s in different places: Claude and GPT-5 Search are Enterprise-only, self-serve plans track only three models at a time (each additional model costs €25–€115/mo depending on tier), and like Otterly it is a monitoring tool with no implementation tooling.
Strengths
- 50 prompts on the €70/mo Starter, billed annually — over three times Otterly’s entry allowance
- Unlimited seats on every tier, plus multi-country tracking on its Advanced tier
- Citation-gap and “power sources” analysis to see which domains LLMs actually cite
- Free trial (terms not published)
Limitations
- Claude and GPT-5 Search are Enterprise-only, and self-serve plans track only 3 of 6 models
- Monitoring only — no content, schema, or implementation tools
Best for: Teams that outgrew 15 prompts and want serious prompt depth without jumping to enterprise pricing.
Scrunch
Scrunch (scrunch.com) is the step up in prompt volume. Its self-serve Core plan is $250/mo for 125 unique prompts (against Otterly Lite’s 15), 5,000 responses a month, five user licenses and one brand, tracking the same four engines Otterly Lite covers: ChatGPT, Perplexity, Google AI Overviews and Copilot. Where Otterly sells AI Mode, Gemini, and Claude as per-tier add-ons, Scrunch includes them, along with Meta AI and Grok, only on its custom-priced Enterprise plan (up to nine engines), which also carries its Agent Experience Platform (AXP) for acting on findings and the annual discount. With 500+ customers including Lenovo and Crunchbase and a 7-day free trial of Core, it is a landing spot when you need more prompts than Otterly’s entry tiers carry, or nine engines on one Enterprise contract instead of stacked add-ons.
Strengths
- Up to nine engines, Claude and Meta AI included, bundled on the custom-priced Enterprise plan instead of per-engine surcharges
- 125 unique prompts and 5,000 responses a month on Core, against Otterly Lite’s 15 prompts
- Sentiment analysis on Core and AXP for acting on findings on Enterprise; 500+ customers including Lenovo and Crunchbase, with a 7-day free trial of Core
Limitations
- At $250/mo, Core costs nearly nine times Otterly Lite for the same four engines, with 5 user licenses versus Otterly’s unlimited members; Claude, Gemini, and AI Mode need the custom-priced Enterprise plan
Best for: Mid-market teams that need more prompts than Otterly’s entry tiers on a four-engine plan, or nine engines on an Enterprise contract.
Profound
Profound is where you land when you outgrow lightweight monitoring altogether. It publishes two plans for brands: a free Trial (50 prompts run daily for 7 days across ChatGPT, Gemini and Google AI Overviews) and the custom-priced Enterprise plan that holds the signature material: up to 9 Answer Engines, Prompt Volumes (query-volume data outside reviewers characterize as panel-derived), an API, SSO/SAML, and SOC 2. Self-serve Starter and Growth tiers were listed earlier in 2026 but are not on the pricing page as of October 2026. It also fields a credit-based AI Marketer action layer that drafts and optimizes content. The market has voted: Profound announced a $180M Series D (Profound, company website, September 2026), and it has 100+ G2 reviews. For a team leaving a $29 tool it is usually a two-step journey — but it is the ceiling of the category.
Strengths
- The deepest enterprise stack in the category: up to 9 Answer Engines, API, SSO/SAML, and SOC 2 on Enterprise, plus a credit-based AI Marketer action layer
- Prompt Volumes adds demand-side query-volume context (panel-derived, per outside reviewers) that no lightweight monitor offers
- Heavily validated: an announced $180M Series D (Profound, company website, September 2026) and 100+ G2 reviews
- Free 7-day trial: 50 prompts run daily across ChatGPT, Gemini and Google AI Overviews
Limitations
- No published self-serve price: after the free trial, the signature features sit behind custom Enterprise pricing
Best for: Enterprise teams that have outgrown budget monitors and need scale, attribution, and execution in one platform.
Semrush
Semrush is the consolidation play: instead of paying for Otterly alongside a separate SEO stack, its restructured lineup starts at $139/mo with basic AI-visibility features already included, rising through Starter ($199), Pro+ ($299), and Advanced ($549). The standalone AI Toolkit ($99/mo per domain, billed annually) still exists but has been de-emphasized in favor of the bundled tiers. You get keyword research, backlink analysis, rank tracking, and AI-visibility monitoring under one bill, and agencies can add white-label client reporting through the Pro Report add-on ($20/mo). The trade-off is depth: it is a generalist suite, so its GEO features run shallower than the specialists on this list, and the lineup gets repackaged often enough that you should confirm current tiers before buying.
Strengths
- Basic AI-visibility features included from the $139/mo plan — no separate GEO subscription needed
- Full SEO suite (keywords, backlinks, rank tracking) and AI monitoring consolidated under one bill
- White-label client reporting available through the Pro Report add-on ($20/mo)
Limitations
- A generalist suite, not a GEO specialist — AI features are shallower than the pure-plays, and the plan lineup changes frequently
Best for: Teams that want AI visibility folded into a full SEO suite instead of another standalone tool.
Ahrefs Brand Radar
Ahrefs Brand Radar is the pick for teams already living in Ahrefs. It starts at $199/mo for the AI Visibility Index (the entry price on Ahrefs’ pricing page), which covers six AI tools (AI Overviews, AI Mode, ChatGPT, Perplexity, Copilot, Gemini) with 2,500 custom-prompt checks a month, and Custom Prompts reach $699/mo for all models, Claude included; beta coverage of YouTube, TikTok, and Reddit reaches surfaces the chatbot-only monitors ignore. It is also partially bundled into the core plans — Ahrefs Lite at $129/mo includes 5 prompts and 150 checks — with custom-prompt packages at $50, $100, and $250 for scaling up. Two limits to know before switching from Otterly: Claude is tracked only through Custom Prompts, where each Claude update consumes 8 checks, and Ahrefs offers no free trial, so you commit before you see your data.
Strengths
- Six AI tools (AI Overviews, AI Mode, ChatGPT, Perplexity, Copilot, Gemini) in the $199/mo AI Visibility Index with 2,500 custom-prompt checks, plus Claude via Custom Prompts
- Beta coverage of YouTube, TikTok, and Reddit — surfaces beyond the chatbots
- Partially bundled into core plans (Lite at $129/mo includes 5 prompts and 150 checks), with custom-prompt packages from $50 to scale
Limitations
- Claude only via Custom Prompts (8 checks per update) and no free trial; AI visibility is an SEO-suite extension rather than GEO-specialist tooling
Best for: Existing Ahrefs customers who want AI visibility next to their backlink and keyword data.
The decision
Who should pick which
- Peec AI’s €70/mo Starter (billed annually) carries 50 prompts; Scrunch’s $250/mo Core plan carries 125 unique prompts
- Ayzeo’s $39/mo plan tracks 20 prompts — expandable in +10-prompt packs at $15/mo — and adds optimization tools; Peec and Ayzeo both cost less than Otterly’s $189 Standard tier (Scrunch does not, and carries 125 prompts to Standard’s 100)
- Scrunch and Profound bundle up to nine engines, Claude included, on custom-priced Enterprise plans; Scrunch Core ($250/mo) covers the same four engines as Otterly Lite
- Ayzeo prices add-on engines at a flat $29/mo per model — Otterly’s add-ons are priced per tier and apply only up to 1,000 prompts
- Ayzeo is the only option under $100 with a full optimization suite at entry — JSON-LD, LLMs.txt, content generation, and a WordPress plugin (Profound publishes no self-serve price, and its AI Marketer is credit-metered)
- Profound offers a credit-based AI Marketer action layer at enterprise scale
- Profound’s Enterprise tier brings up to 9 Answer Engines, Prompt Volumes, an API, SSO/SAML, and SOC 2
- It announced a $180M Series D (Profound, company website, September 2026)
- Semrush includes basic AI visibility from its $139/mo plan, with white-label reporting via the Pro Report add-on ($20/mo)
- Ahrefs Brand Radar starts at $199/mo and is partially bundled into core Ahrefs plans
The honest read
Why people look past Otterly.ai
Credit first: Otterly.ai earned its 2025 Gartner Cool Vendor nod. At $29/mo ($25 on annual billing) the Lite plan bundles four AI engines — ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot — with unlimited team members, 1,000 GEO URL audits a month, and coverage across 50+ countries, and customers like Roche, Opera, Garmin, and BenQ use it. As a cheap way to start watching AI visibility, it is arguably the best deal in the category.
The switching conversations start when teams push past “starting.” Based on Otterly’s public pricing page and the review ecosystem, four limits come up again and again:
- 15 prompts at entry is a pilot allowance, not a program. Fifteen tracked prompts cover one product line in one market; most teams exhaust them within the first month of taking GEO seriously.
- The $29 → $189 price cliff. The only way to more prompts (100) is the Standard tier at $189/mo — a 6.5× jump with nothing in between, which is precisely where most alternatives on this page position themselves.
- Engine add-ons stack — especially Claude. AI Mode ($9+), Gemini ($9+), and Claude ($29+) are priced per tier and apply only up to 1,000 prompts. A Lite subscriber who adds Claude alone doubles the bill before tracking a single extra prompt.
- Monitoring and audits only. The GEO URL audits diagnose; nothing in the product implements. There is no schema generation, no LLMs.txt, no content tooling — you bring your own stack to act on what Otterly finds. (The API and MCP access that could feed such a stack are included on the Standard and Premium plans, on both monthly and annual billing.)
Each alternative below removes at least one of those limits. None removes all four at once for $29, so the “how to choose” section above sorts them by which limit you actually hit.
The budget answer
Otterly.ai alternatives under $100/month
The most common version of this search has a budget attached, so here is the direct answer: of the six alternatives on this page, Ayzeo at $39/mo is the one that stays under $100/month on self-serve monthly terms. Peec AI comes close on paper at €70/mo, but that price is EUR-denominated, geo-priced, and billed annually (its monthly toggle costs more), so where it lands against a $100 budget depends on your region and billing choice. Profound publishes no self-serve price (a free trial, then custom-priced Enterprise), and Semrush ($139), Ahrefs Brand Radar ($199), and Scrunch ($250) all sit above it.
The two budget picks solve different problems. Peec AI puts the money into monitoring depth: 50 prompts and unlimited seats, with the same monitoring-only scope as Otterly. Ayzeo puts it into breadth of function: 20 prompts (expandable in +10-prompt packs at $15/mo) plus the optimization suite — JSON-LD, LLMs.txt, content generation, and a WordPress plugin — that neither Otterly nor Peec offers at any price. And a framing worth noticing: Otterly’s own next step up, the $189/mo Standard plan, costs more than either of these alternatives, so “upgrading within Otterly” is itself the more expensive path.
FAQ
Frequently asked questions
What are the best Otterly.ai alternatives?
The top Otterly.ai alternatives in 2026 are Ayzeo, Peec AI, Scrunch, Profound, Semrush, and Ahrefs Brand Radar — and the best one depends on which Otterly limit you hit. For SMBs and agencies that want to act on their AI-visibility data rather than only audit it, Ayzeo is the strongest pick at $39/mo, pairing 20 tracked prompts (expandable in +10-prompt packs at $15/mo) with a built-in optimization suite. Peec AI (€70/mo, billed annually) is best for prompt depth on a budget, Scrunch for 125 prompts on a four-engine Core plan with up to nine engines on Enterprise, Profound for enterprise scale, and Semrush or Ahrefs for teams that want AI visibility inside a full SEO suite.
Which Otterly.ai alternatives cost under $100 per month?
On self-serve monthly terms, one of the six: Ayzeo at $39/mo. Peec AI sits close to the line — its Starter is now €70/mo, but billed annually (monthly billing costs more). Both cost less than Otterly’s own $189/mo Standard tier, which is the plan you would otherwise need for more than 15 prompts. Ayzeo includes 20 prompts — expandable in +10-prompt packs at $15/mo — plus optimization tools (JSON-LD, LLMs.txt, content generation, WordPress plugin) and offers a free instant audit with no credit card; Peec AI includes 50 prompts with unlimited seats and a free trial whose terms are not published. Profound publishes no self-serve price beyond its free trial, and everything else starts at $139/mo or above.
Why do teams switch away from Otterly.ai?
Four reasons come up consistently. First, the entry plan tracks only 15 prompts, which most teams exhaust quickly. Second, the jump from the $29/mo Lite plan to the $189/mo Standard plan is a 6.5x price cliff with nothing in between. Third, engine add-ons stack: AI Mode, Gemini, and especially Claude ($29+) are priced per tier and apply only up to 1,000 prompts, so adding Claude alone can double a Lite subscriber’s bill. Fourth, Otterly is monitoring and audits only — it has no content, schema, or implementation tools to act on what it finds.
Which Otterly alternatives track Claude?
Ayzeo tracks Claude as a flat $29/mo add-on per model per project, and Ahrefs Brand Radar tracks it through Custom Prompts, where each Claude update consumes 8 checks. Scrunch and Profound include Claude only on their custom-priced Enterprise plans, and Peec AI reserves Claude for its custom Enterprise tier. On Otterly itself, Claude is a paid add-on from $29/mo that is priced per tier and applies only up to 1,000 prompts.
Is Otterly.ai still worth it in 2026?
For lean monitoring on a tight budget, yes. At $29/mo it bundles four AI engines, unlimited team members, 1,000 GEO URL audits a month, and 50+ country coverage, and Gartner named it a 2025 Cool Vendor. The alternatives matter once you outgrow it: when 15 prompts stop being enough, when engine add-ons start stacking, or when you need tools that implement fixes rather than just report findings. At that point Ayzeo or Peec AI usually deliver more for the money than upgrading to Otterly’s $189/mo Standard tier.
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Changelog
Substantive updates to this page
- — Added the Prospect Scanner (a branded AI visibility check for sales calls) to Ayzeo's White-Label Dashboard add-on.
- — Scrunch repackaged (Core $250/mo tracks the same four engines as Otterly Lite, with 125 prompts; up to 9 engines on custom Enterprise); Profound retired its self-serve tiers (free Trial, then custom Enterprise) and announced a $180M Series D; Ahrefs Brand Radar tracks Claude via Custom Prompts and dropped the $398/mo tier; Otterly.ai API and MCP on Standard and Premium. Prices re-verified.
- — Peec AI repriced per its August 14, 2026 restructure: EUR-denominated, geo-priced plans from €70/mo billed annually (previously $95/mo), with Pro €180 and Advanced €360 tiers and credit-based agency tiers; free-trial terms no longer published. All vendor prices re-verified.
- — Added the Ahrefs $398/mo select-platforms tier; Semrush white-label reporting is now the Pro Report add-on ($20/mo); prices re-verified.
- — Added Ayzeo Prompt Pack (+10 prompts per project, $15/mo) and White-Label Dashboard ($299/mo on Pro) add-on details.
- — Page published.
About this comparison
Written by Aykut Çevik and reviewed by the Ayzeo team. This page is maintained by Ayzeo, a Generative Engine Optimization platform by Fyrma Inc., based in New York and Berlin. Competitor features and prices reflect publicly available information, last verified on October 2, 2026, and are reviewed monthly. If you spot something outdated, let us know.