How to Run a GEO Audit with Ayzeo

What a GEO Audit tells you

When someone asks an AI assistant which CRM to pick, which agency to hire, or which product to buy, the answer names a handful of brands. A GEO Audit (Generative Engine Optimization audit) measures whether your brand is one of them: how often it is mentioned, how it is described, who is named instead, and on which questions it does not appear at all.

In Ayzeo, the audit is the first thing a new project produces. The four steps below mirror the video: 01 project, 02 prompts, 03 analysis, 04 report. The screenshots come from a demo project tracking HubSpot in the CRM category.

01 Your project

Create a project and enter the website you want to analyze. The domain is the brand Ayzeo looks for in every AI answer; the region and language decide which market the audit reflects. That is all the setup the audit needs — competitors are detected automatically from the answers, and you can pin the ones that matter later.

02 Buyer-intent prompts

Define buyer-intent prompts: the real questions customers ask AI assistants in your category. “What are the best CRM platforms for small businesses?” or “What is the best CRM for start-ups and why?” are buyer-intent prompts; “What is a CRM?” is not. These prompts form the basis of the audit, because every metric is computed from the answers they produce.

Add them one per line, or use Generate Prompts to have Ayzeo draft a starting set from your website. Ten to fifteen well-chosen prompts are enough for a first audit; the plan's prompt limit is shown next to the list.

03 Measure your AI visibility

Ayzeo runs the analysis and presents a structured view on the AI Visibility Analytics page. Four things answer the audit question:

• How often the brand is mentioned — the mention rate is the share of AI answers that name the brand. The visibility score and citation rate sit next to it; the metrics guide explains the difference.
• The sentiment of those mentions — whether the answers portray the brand positively, neutrally or negatively, with the evidence one click away. See Brand Sentiment Analysis.
• Share of voice against named competitors — the Brand Industry Ranking lists every brand the AI systems named for your prompts and ranks them by the same metric, so you see who is recommended instead of you.
• The prompts where the brand is missing — Prompt Performance shows every tracked prompt with its mention status per model; the rows marked as not found are the concrete opportunities.

04 Your exportable report

Export all findings as a PDF report with Download Report on the project dashboard or the analytics page. The report opens with an executive summary — key metrics, ranking position and highlights — followed by visibility trends, the brand ranking and prompt performance.

Agencies can brand it as their own deliverable: under Settings → Report Branding you put your logo and colors on it, and the “prepared by” line carries your name. Presented to a client, the report is a quantified gap analysis: where the brand stands in AI search today, who is ahead, and which prompts to win first. The white-label guide covers the dashboard side.

What to do with the result

The audit provides a clear, data-based starting point: where a brand stands in AI search today and where the concrete opportunities for improvement are. Start with the prompts where the brand is missing, look at which sources the AI systems consulted for them, and work on the content those sources are drawing on. Ayzeo keeps running the same prompts on a schedule, so the next audit shows whether the gap closed.

Video transcript

Frequently Asked Questions