Tracking AI Visibility in a Market Whose Language You Do Not Speak

Short answer: AI assistants answer in the language they are asked in, and the brands, shops and sources they recommend differ from one language and country to the next. So a brand sold in several markets has to be tracked in each market's own language, and the people who report on those markets often do not speak them. In Ayzeo, a project has a region and a language, and its prompts are written and answered in that language. In every project whose language is not English, a muted English line now sits under each prompt on the Prompts page, on the AI visibility prompt cards, under the Prompt insights heading and in the answer popup, and a Translate to English button above any answer shows the whole answer in English. Links, headings, lists and tables are kept, brand names, numbers and prices stay as written, and no number changes. Every project member can use it, viewers included, on every plan.

1. The Results Are in a Language Your Team Cannot Read

Picture the review call. An agency in Berlin runs AI visibility for a client that sells in France. The prompts are the questions French buyers ask, in French. The answers come back in French: which brands the assistant recommends, in what order, with which sources, in what tone. The account manager opens the Prompts page, sees forty lines of French, and reaches for a translator.

The same scene plays out in a brand's own team. A central marketing team in London reads English; the projects for Turkey, Japan and Spain are in Turkish, Japanese and Spanish. The numbers travel fine, a Mention Rate is a Mention Rate in any language. The answers behind the numbers do not travel at all, and the answers are where the explanation lives: which competitor was named first, what the assistant said about the product, which page it opened.

So the review is reduced to the numbers, and the one question that matters most, why, goes unanswered until someone who reads the language has an hour to spare.

2. Why a Market Has to Be Tracked in Its Own Language

The obvious shortcut is to write the prompts in English and track every market that way. It does not work, for a simple reason: an AI assistant answers the question it is asked. Asked in English, it answers for an English-speaking reader and tends to recommend the brands, shops and sources of English-speaking markets. Asked in French, it answers for a French reader, with French brands, French shops and French sources.

That is the whole point of tracking by market. A buyer in Lyon does not ask in English, and the answer she gets is not the answer a buyer in Leeds gets. If the prompt is in the wrong language, the brands in the answer, the order they are named in and the sources behind them describe a market you are not selling in. The number would look real and mean nothing.

In Ayzeo this is built into the shape of a project. A project is one website in one market: it has a region and a language, its prompts are written in that language, and the engines answer in it. A client sold in Germany and in France is two projects, one in German and one in French. Tags let you compare the same topic across the two.

3. The Copy-Paste Workaround, and What It Costs

Teams that do not read the market's language have had three options, and all of them cost something.

• Copy every answer into a translator. It works for one answer. For a project with forty prompts and three engines it is a hundred and twenty answers per run, and the translator strips the links, breaks the tables and sometimes translates the brand names, so you read "Fresh Sales" and wonder who that is.
• Ask a colleague who speaks the language. The regional manager becomes the bottleneck for every review, and the review waits for her calendar.
• Skip the answers and report the numbers. The most common choice, and the most expensive one: the client asks why the Mention Rate fell, and the honest answer is that nobody read the answers.

None of this is a translation problem in the usual sense. The team does not need to publish anything in French. It needs to read what the assistant said, quickly, in the middle of a review, and then get back to the numbers.

4. What Changes: An English Line Under Every Prompt

In every project whose language is not English, Ayzeo now shows a muted English line under each prompt, wherever prompts are listed:

• on the Prompts page, under the prompt text of every card and in the table view;
• on the AI visibility page, on every prompt card;
• on Prompt insights, under the heading, which is the prompt itself;
• in the prompt analysis popup, under the prompt bubble above the answer.

Prompts that were translated before show their line at once. Prompts that have not been translated yet get their line a second or two after the page loads. The original stays on top, in the market's language, because that is the text the engines answered; the English line is there so that you know which question you are looking at without leaving the page.

An English project shows nothing extra. There is no setting to switch on: the language of the project decides.

5. Any Answer in English, One Click

The prompt line tells you what was asked. The answer is where the review happens, and that is the second change. Open any answer in the prompt analysis popup, from a prompt card, the AI visibility page, the Prompt insights archive or a Search queries drawer, and a Translate to English button sits above it. Select it and the whole answer appears in English, with a short note that it is a translation. Show original switches back.

Three details make this usable in a review rather than a novelty:

• The structure survives. Links, headings, lists and tables are kept in place, so a comparison table is still a table and the link to a competitor's page still opens.
• Names, numbers and prices stay as written. A brand name is not translated into a common noun, a price in euros stays a price in euros.
• It stays on while you read. Once the English view is on, every answer you step to in that popup, another engine's tab, an older run, the next prompt with the arrow keys, comes in English too, until you close the popup. You can read a whole engine's answers for a market in one sitting.

The first translation of a long answer takes a few seconds. After that, the same answer opens in English instantly, for everyone on the project: each prompt and each answer is translated once per project and kept.

6. What Stays in the Original, on Purpose

Nothing in your data changes. Visibility Rate, Citation Rate, Mention Rate, Sentiment and Avg. Position are read from the original answer, as they always were. The highlights on your brand and on positive and negative phrases also belong to the original: they mark the words that were measured, and a translated sentence has different words, so the English view shows the text plain and the original keeps the marks.

A few things are not translated yet: the phrases behind the Sentiment score, Search queries, the titles of sources, the PDF and Word reports and the CSV exports. They stay in the language of the project for now. Reading is English only; there is no setting for another reading language.

Two limits worth knowing. Only the first part of a very long answer, about 40,000 characters, is translated, and the note above the answer says so. And a person who translates several hundred new answers in one day is paused until the next day; answers already translated keep opening, and the rest of the team is not affected.

7. Setting It Up: One Project per Market

1. One project per market. Create the project with the region and the language of the market, or change them later in Project Settings under Tracking. A brand sold in three countries is three projects.
2. Prompts in that language. Write the questions buyers there ask, in their language, or take the prompts Ayzeo suggests from the website in the language of the project. Resist the English shortcut; section 2 explains why.
3. Tag across markets. Give the same topic the same tag in every project, so that "pricing" or "comparison" can be read across Germany, France and Spain.
4. Read in English. From the first run on, every prompt carries its English line, and any answer is one click from English.

Every project member can use all of this, viewers included, on every plan. A client invited as a viewer of their own project sees the same English lines and can translate the same answers.

8. A Review Routine for a Market You Do Not Read

For a market whose language you do not speak, once a week:

1. Start with the numbers, as before: the five rates, the ranking with your row, what changed against the previous period.
2. Find the prompts that moved. The English lines tell you what each one asks without a detour.
3. Open the answers behind the move. Switch the popup to English once and step through the engines and runs. Read what the assistant said about you and about the competitor that overtook you.
4. Write the finding in English, for the client or the central team, with the original answer one click away for anyone who wants to check it.

What used to be an hour with a translator, or a question left open until the regional manager had time, is now part of the same review as the numbers.

9. Frequently Asked Questions

Q: Why can I not track a foreign market with English prompts?

A: Because an AI assistant answers the question it is asked. Asked in English, it answers for an English-speaking reader and tends to recommend the brands, shops and sources of English-speaking markets. The buyer in France asks in French and gets a French answer with French brands and French sources. Only a prompt in the market's language shows what that buyer sees.

Q: Where do the English lines appear in Ayzeo?

A: In a project whose language is not English, under every prompt on the Prompts page (cards and table), on the AI visibility prompt cards, under the Prompt insights heading and above the answer in the prompt analysis popup. Lines already translated show at once; the rest fill in a second or two after the page loads.

Q: How do I read a whole answer in English?

A: Open the answer and select Translate to English above it. The whole answer appears in English with a short note that it is a translation; Show original switches back. Once it is on, every answer you step to in that popup, another engine, another run, the next prompt, comes in English until you close it.

Q: Does the translation change my numbers?

A: No. Visibility Rate, Citation Rate, Mention Rate, Sentiment and Avg. Position are read from the original answer, and the brand and sentiment highlights show on the original. The English view is a reading aid.

Q: What is not translated yet?

A: The phrases behind the Sentiment score, Search queries, the titles of sources, the PDF and Word reports and the CSV exports stay in the language of the project for now.

Q: Who can use it, and on which plans?

A: Every project member, viewers included, on every plan, at no extra charge. Each prompt and answer is translated once per project and opens instantly for everyone afterwards. An English project shows no line and no button.

Q: Are there limits?

A: Only the first part of a very long answer, about 40,000 characters, is translated, and the note above it says so. A person who translates several hundred new answers in one day pauses until the next day; answers already translated keep opening. An answer that cannot be translated says so.

Key Takeaways

• Track each market in its own language: an assistant answers the question it is asked, and an English prompt describes an English-speaking market.
• The numbers travel, the answers did not: a team that cannot read the answers reports the rates and leaves "why" open.
• An English line under every prompt: on Prompts, AI visibility, Prompt insights and in the answer popup, in every project whose language is not English.
• Any answer in English, one click: structure kept, names and prices as written, and it stays on while you step through engines and runs.
• Nothing changes in the data: every rate and every highlight stays on the original; the English view is for reading, for every member on every plan.