Ayzeo vs Otterly.ai: The Two Most Affordable AI Visibility Tools Compared
TL;DR verdict
Otterly.ai wins on raw entry price and engine breadth: $29/mo buys 4 AI engines and 1,000 GEO URL audits a month — unmatched at that price. Ayzeo costs $10 more at entry ($39/mo) but tracks more prompts (20 vs 15), includes sentiment analysis, and is the only one of the two that ships optimization tools: JSON-LD schema, LLMs.txt, AI content generation, meta tags, and a WordPress plugin. At mid-tier the price order flips — Ayzeo Pro ($149/mo, white-label PDF reports, GA4 + GSC) undercuts Otterly Standard ($189/mo). If you want maximum engines for minimum money and an audit-driven workflow, pick Otterly Lite; if you need to act on the findings or deliver client-facing agency reports, Ayzeo is the stronger fit.
Ayzeo is our product, so read this as an informed but interested comparison. Competitor information is verified against vendors' public pages — prices last checked July 14, 2026.
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Side by side
Feature comparison
| Feature | Ayzeo from $39/mo | Otterly.ai from $29/mo |
|---|---|---|
| Starting price | $39/mo | $29/mo |
| Plan tiers | 2 tiers $39 Starter / $149 Pro | 3 tiers $29 Lite / $189 Standard / $489 Premium |
| Prompts at entry | 20 | 15 |
| AI engines at entry Models tracked in the base plan | 2 engines ChatGPT + Google AI Overviews | 4 engines ChatGPT, AI Overviews, Perplexity, Copilot |
| Engine add-ons | 5 add-ons, $29/mo each Claude, Perplexity, Gemini, DeepSeek, Grok — per model per project | AI Mode, Gemini, Claude from $9/mo (Claude from $29/mo), priced by tier |
| Team seats | Unlimited every plan | Unlimited on every plan |
| Mid-tier price What the second tier costs | $149/mo | $189/mo |
| Client reporting | White-label PDF reports included on Pro ($149/mo) | Own-brand Looker Studio reports on Standard ($189/mo) |
| GEO audits | Free instant audit + site analysis SEO + GEO checks with actionable fixes | 1,000 GEO URL audits/mo on Lite 25+ evaluation factors, SWOT analysis |
| Optimization tools Content, schema, implementation | Yes JSON-LD, LLMs.txt, content, meta tags, WP plugin | Audits only no content or schema creation |
| Sentiment analysis | Yes, included | Not published see footnote |
| Analytics integrations | GA4 + Search Console on Pro plus owned-channels tracking | Google Analytics integration |
| API / MCP | MCP on Pro+ API Enterprise-only; WordPress plugin | API + MCP on Standard monthly plan; MCP "coming soon" on annual |
| Free trial | Free instant audit, no card paid-plan trial requires a card | Free trial |
Prices shown are monthly in USD. Otterly.ai annual billing works out to $25 (Lite) / $160 (Standard) / $422 (Premium) per month; its engine add-ons (AI Mode and Gemini from $9/mo, Claude from $29/mo, priced by tier) apply up to 1,000 prompts, and MCP access is listed as "coming soon" on annual plans. Ayzeo add-on engines are $29/mo per model per project. "Not published" means we could not find the capability documented on Otterly.ai's public pricing and feature pages as of the verification date — it may exist. Prices verified: July 14, 2026.
Deep dive
Each option, honestly
Ayzeo our product
Ayzeo pairs AI visibility monitoring — visibility, mention, and URL-visit rates plus sentiment — with the tools to change the numbers: a JSON-LD generator, an LLMs.txt creator, AI content generation, meta-tag tools, and a WordPress plugin for direct implementation.
Strengths
- Monitoring plus optimization in one platform: JSON-LD schema, LLMs.txt, AI content generation, meta tags, and a WordPress plugin — Otterly audits but does not create
- 20 prompts at the $39/mo entry tier (vs 15 on Otterly Lite), with sentiment analysis included
- White-label PDF reports, GA4 + Google Search Console integration, and owned-channels tracking on Pro at $149/mo — $40 below Otterly's Standard tier
- Free instant audit with no credit card, and an MCP server available on Pro and up
Limitations
- 2 AI engines in the base plan versus Otterly's 4; extra models are $29/mo each per project, and Microsoft Copilot is not offered at all
- No high-volume GEO URL auditing — Otterly scans up to 1,000 pages a month on its entry tier, where Ayzeo's site audit is single-domain and on demand
- $10/mo more at entry, without Otterly's Gartner Cool Vendor badge or enterprise logo wall
Best for: SMBs and agencies that need to act on their AI visibility findings — and deliver client-facing reports — rather than just track them.
Otterly.ai
Otterly.ai is the lowest-priced entry point in AI search monitoring, bundling four AI engines, unlimited team members, and 1,000 GEO URL audits a month into its $29/mo Lite plan — with a Gartner Cool Vendor 2025 badge to back it up.
Strengths
- Cheapest entry in the category at $29/mo ($25/mo billed annually) with 4 AI engines included: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot
- Unlimited team members on every plan, including Lite — no per-seat math at any tier
- GEO URL audits at real scale: 1,000 per month on the entry tier, scored against 25+ evaluation factors with SWOT analysis
- Strong market validation: Gartner Cool Vendor 2025, customers including Roche, Opera, and Garmin, and a dedicated Agency Partner program
Limitations
- 15 prompts on Lite is thin for anything beyond a single-brand pilot
- Hard price cliff: the next step after $29 Lite is $189 Standard
- Engine add-ons (AI Mode and Gemini from $9/mo, Claude from $29/mo) are priced by tier and apply only up to 1,000 prompts
- Audits identify issues, but the platform does not generate content, schema, or LLMs.txt files — and client reporting is own-brand Looker Studio from $189/mo rather than white-label PDFs
Best for: Budget-conscious teams that want maximum engine coverage for minimum money and are happy to implement fixes in their own stack.
The decision
Who should pick which
- you want the most AI engines for the least money — 4 engines at $29/mo is unmatched
- your workflow is audit-driven: find issues at scale (1,000 GEO URL audits a month), fix them with your own dev and content resources
- the $10/mo lower entry price and Microsoft Copilot coverage matter more to you than prompt volume at entry
- you want to act on findings inside the same platform — schema, LLMs.txt, content, meta tags, WordPress
- you deliver white-label client reports: Ayzeo Pro at $149/mo undercuts Otterly Standard at $189/mo
- you want more prompts at entry (20 vs 15) plus sentiment analysis included
- run Ayzeo's free instant audit (no card) and Otterly's free trial on the same domain and compare what each finds
- decide whether "found" is enough for your team, or whether you need "fixed" in the same tool
- budget add-ons honestly: extra engines are $29/mo each on Ayzeo and $9–29+/mo by tier on Otterly
The $10 question
What the $10 entry-price gap actually buys
At the entry tier, the honest math favors Otterly on breadth. Its $29/mo Lite plan includes 4 AI engines; Ayzeo's $39/mo plan includes 2 engines (ChatGPT and Google AI Overviews). Both include unlimited team members, so the entry-tier gap is about engines, not seats. Matching Otterly's Perplexity coverage on Ayzeo means adding a $29/mo model add-on ($68/mo total), and Microsoft Copilot is not available on Ayzeo at any price. If your shortlist criterion is "most engines per dollar," Otterly wins that column outright, and this page will not pretend otherwise.
What the extra $10 buys on Ayzeo is a different job description: 20 tracked prompts instead of 15, sentiment analysis alongside citation tracking, and — the structural difference — the tools to change your numbers, not just watch them: a JSON-LD generator, an LLMs.txt creator, AI content generation, meta-tag tools, and a WordPress plugin. The gap widens at the second tier, where the price order flips. Otterly's next step is Standard at $189/mo (100 prompts, Looker Studio reporting, API + MCP on the monthly plan). Ayzeo's is Pro at $149/mo, which adds white-label PDF reports, GA4 + Google Search Console integration, and owned-channels tracking, with unlimited seats on every plan. If your growth path is more prompts, Otterly Standard is built for exactly that; if it is client deliverables and implementation, Ayzeo's mid-tier is $40/mo cheaper.
Two workflows
Audit-driven vs action-driven: the real difference
The deeper split between these two tools is not price — it is what happens after the report. Otterly is an audit machine: its GEO URL audits scan up to 1,000 pages a month on the entry tier against 25+ evaluation factors, produce SWOT-style summaries, and pair with weekly recommendations. For a team that already has developers and content writers, that is an efficient division of labor — Otterly finds the issues at scale, your stack fixes them.
Ayzeo closes the loop inside one platform instead. The free instant audit surfaces the gaps, and the same product then generates the JSON-LD schema, writes the LLMs.txt file, drafts and enhances content, optimizes meta tags, and pushes changes through a WordPress plugin. Neither workflow is better in the abstract: if you have implementation capacity to spare, Otterly's audit volume is genuinely hard to beat at $29/mo. If the person reading the audit is also the person who has to fix the findings — the reality at most SMBs and small agencies — Ayzeo removes the hand-off entirely.
FAQ
Frequently asked questions
Is Ayzeo better than Otterly.ai?
It depends on your workflow. Otterly.ai is the better pick for maximum engine coverage on a minimum budget: its $29/mo Lite plan includes 4 AI engines, unlimited team members, and 1,000 GEO URL audits a month. Ayzeo is the better pick for teams that need to act on the findings: it starts at $39/mo with 20 prompts, includes sentiment analysis, and is the only one of the two with content generation, JSON-LD schema, LLMs.txt creation, meta-tag tools, and a WordPress plugin. For agencies delivering client reports, Ayzeo Pro at $149/mo with white-label PDFs undercuts Otterly Standard at $189/mo.
How does Ayzeo vs Otterly pricing compare?
Otterly.ai starts at $29/mo (Lite; $25/mo billed annually), then jumps to $189/mo (Standard; $160 annual) and $489/mo (Premium; $422 annual), with engine add-ons such as AI Mode, Gemini, and Claude priced by tier and applying up to 1,000 prompts. Ayzeo has two tiers: $39/mo Starter and $149/mo Pro, with add-on engines at $29/mo per model per project. Otterly is $10/mo cheaper at entry; Ayzeo is $40/mo cheaper at the mid-tier.
Which includes more AI engines at entry, Ayzeo or Otterly?
Otterly.ai. Its $29/mo Lite plan includes 4 engines — ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot — while Ayzeo's $39/mo plan includes 2 (ChatGPT and Google AI Overviews). Ayzeo offers Claude, Perplexity, Gemini, DeepSeek, and Grok as $29/mo add-ons per model; Otterly offers AI Mode, Gemini, and Claude as add-ons priced by tier. If raw engine count at the entry price is your deciding factor, Otterly wins this one outright.
Which is better for agencies, Ayzeo or Otterly?
Both court agencies, in different ways. Otterly.ai offers unlimited team members on every plan and an Agency Partner program, with own-brand Looker Studio reporting from its $189/mo Standard tier. Ayzeo's Pro plan at $149/mo includes white-label PDF reports, GA4 and Google Search Console integration, owned-channels tracking, and unlimited seats — plus the optimization tools to do the client work, not just report on it. If your deliverable is a branded PDF and implemented fixes, Ayzeo is the cheaper full package; if it is shared dashboards for many collaborators, Otterly fits well.
Can Ayzeo or Otterly create content or schema for me?
Only Ayzeo. Otterly.ai audits your pages — 1,000 GEO URL audits a month on Lite, scored against 25+ evaluation factors — and gives recommendations, but it does not generate content or structured data. Ayzeo generates JSON-LD schema, LLMs.txt files, AI-optimized content, and meta tags, and ships a WordPress plugin to implement them directly on your site.
Do Ayzeo and Otterly offer free trials?
Otterly.ai offers a free trial. Ayzeo offers a free instant audit with no credit card required, which shows your current AI visibility before you commit to anything; starting Ayzeo's paid-plan trial does require a card. Running both on the same domain is the fastest way to see which workflow suits your team.
See where you stand in AI search
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Auditing
- Fetching your page
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- Testing AI crawler access
- Scoring content quality
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Changelog
Substantive updates to this page
- — Page published.
About this comparison
Written by Aykut Çevik and reviewed by the Ayzeo team. This page is maintained by Ayzeo, a Generative Engine Optimization platform by Fyrma Inc., based in New York and Berlin. Competitor features and prices reflect publicly available information, last verified on July 14, 2026, and are reviewed monthly. If you spot something outdated, let us know.