The 6 Best Profound Alternatives in 2026
TL;DR verdict
Nobody leaves Profound because the product is weak. They leave because of how it is sold: its pricing page lists no self-serve price, only a free 7-day trial (50 prompts run daily across ChatGPT, Gemini and Google AI Overviews) and a custom-priced Enterprise plan that holds the headline features. For SMBs and agencies that want a published monthly price plus the tools to act on AI-visibility data, Ayzeo ($39/mo) is the strongest alternative. If you want an enterprise-grade platform with a published self-serve plan, Scrunch sells Core at $250/mo; for self-serve monitoring with unlimited seats, Peec AI; for the lowest price, Otterly.ai; and if you already run an SEO suite, Semrush or Ahrefs Brand Radar bundle AI visibility in.
Ayzeo is our product — the highlighted column in the table and the first entry below. Competitor information is verified against vendors’ public pages — prices last checked October 2, 2026.
On this page Expand
Side by side
Feature comparison
| Feature | Profound reference · custom pricing | Ayzeo from $39/mo | Peec AI from €70/mo | Scrunch from $250/mo | Otterly.ai from $29/mo | Semrush from $139/mo | Ahrefs from $199/mo |
|---|---|---|---|---|---|---|---|
| Starting price | Not published free trial, then custom Enterprise | $39/mo | €70/mo | $250/mo | $29/mo | $139/mo | $199/mo |
| Monthly billing at entry | Not published Enterprise is custom-quoted | Yes | At a higher rate €70 list price is annual-billed | Yes Core $250/mo; no annual option | Yes $25/mo on annual | Yes | Yes |
| AI engines at entry what the first tier tracks | 3 on the free trial up to 9 on Enterprise | 2 engines add-ons $29/mo per model | Choose 3 of 6 Claude Enterprise-only | 4 engines on Core up to 9 on Enterprise | 4 engines incl. AI Overviews, Copilot | Basic AI visibility from the $139 plan | Up to 7 AI tools Claude via Custom Prompts (8 checks/update) |
| Prompts at entry | 50 on the trial Enterprise: not published | 20 prompts +10-prompt packs $15/mo | 50 prompts | 125 prompts unique prompts on Core | 15 prompts | Not published | Via prompt packs $50–$250 add-ons |
| Seats included | Unlimited Trial and Enterprise | Unlimited every plan | Unlimited | 5 user licenses on Core; extra $25/mo each | Unlimited | 1 at entry add users per plan | Varies by plan |
| Free trial | 7-day free trial 50 prompts run daily | Free audit no card | Free trial terms not published | 7-day free trial card terms not published | Free trial | Free trial 7-day typical | No free trial |
| Optimization tools can it fix, not just report? | AI Marketer + Aim credit-based action layer | Full suite JSON-LD, LLMs.txt, content, WP plugin | Insights only monitoring-focused | Basic on Core content generation; AXP on Enterprise | GEO URL audits monitoring-first | SEO suite not GEO-specific | SEO suite not GEO-specific |
| API access for AI-visibility data | Enterprise only | API on Enterprise MCP server on Pro+ | Enterprise only | Enterprise only API and MCP access | On Standard and Premium monthly and annual | Not published | Not published |
Prices shown are monthly — in USD except Peec AI, whose prices are EUR and reflect annual billing — verified against each vendor’s public pricing pages on October 2, 2026. Profound is the reference column; it publishes no self-serve price (a free 7-day trial, then a custom-quoted Enterprise plan). Scrunch’s Core plan is billed monthly; Scrunch offers annual discounts on Enterprise only. “Not published” means the vendor does not publicly document that dimension for its AI-visibility product — not that the feature is absent. Ayzeo add-on engines are $29/mo per model per project. Otterly.ai includes API and MCP on Standard and Premium (monthly and annual); its engine add-ons apply up to 1,000 prompts. Semrush white-label reporting is delivered through the Pro Report add-on ($20/mo; a $10/mo Base Report add-on has no white-labeling).
Deep dive
Each option, honestly
Ayzeo our product
Ayzeo inverts Profound’s tier logic: instead of gating engines and tooling behind an Enterprise quote, it publishes a $39/mo plan, billed monthly with no annual commitment, with ChatGPT and Google AI Overviews both included, 20 prompts (expandable in +10-prompt packs at $15/mo), and unlimited seats. Additional engines (Claude, Perplexity, Gemini, Grok) are $29/mo add-ons per model per project, with DeepSeek on request, so you buy exactly the coverage you need instead of jumping a tier to get it. It is also an implementation platform rather than only a monitor: automatic JSON-LD structured data, an LLMs.txt generator, AI content generation, and a WordPress plugin ship with the product, and the Pro plan ($149/mo) adds white-label PDF reports and GA4 + Search Console integration for agencies. You can size it up with a free instant audit — no credit card — before paying anything.
Strengths
- A published $39/mo monthly price, where every paid Profound brand plan is a custom Enterprise quote, plus unlimited seats on every plan
- Two engines included at entry, five more (including Claude) as $29/mo à-la-carte add-ons — no Enterprise gate
- Full optimization suite (JSON-LD, LLMs.txt, content generation, WordPress plugin) plus white-label PDFs on Pro
Limitations
- 20 prompts at entry (expandable in +10-prompt packs at $15/mo) versus the 50 on Profound’s free trial, and no equivalent of Profound’s Enterprise-tier Prompt Volumes data
Best for: SMBs and agencies that want self-serve, monthly-billed monitoring plus the tools to act on it.
Peec AI
Peec AI is the closest like-for-like swap for teams that liked Profound’s dashboard-first product but not its custom-quoted Enterprise pricing. It restructured its pricing on August 14, 2026: plans are now EUR-denominated and geo-priced (USD prices are no longer published), and the listed rates — Starter €70/mo, Pro €180/mo, Advanced €360/mo — reflect annual billing, with a monthly option at a higher rate. Every brand plan includes unlimited seats and starts with a free trial, though the trial’s length and card terms are no longer published. The entry tier matches the 50 prompts Profound’s free trial runs, but on an ongoing self-serve plan, and lets you pick 3 of the 6 models on its menu (extra models are per-model add-ons from €25/mo), and multi-country tracking sits on its Advanced tier. The company is scaling quickly and is reportedly in talks at ~$200M pre-money (Sifted, June 2026). Its ceiling mirrors Profound’s in one respect: Claude and GPT-5 Search are Enterprise-only via API, self-serve plans cap you at three models, and it is a monitoring tool — implementation stays with your team.
Strengths
- Unlimited seats on every tier, on self-serve plans with listed prices, where Profound quotes every paid brand plan
- Entry at €70/mo (billed annually) with 50 prompts and 3 selectable models, plus a free trial (terms not published)
- Multi-country tracking on its Advanced tier, and strong commercial momentum — reportedly in talks at ~$200M pre-money (Sifted, June 2026)
Limitations
- Claude and GPT-5 Search are Enterprise-only via API, and self-serve plans track only 3 of its 6 models
Best for: Teams that want Profound-style monitoring on a self-serve plan with unlimited seats.
Scrunch
Scrunch (scrunch.com) is the closest enterprise-grade counterpart to Profound that still publishes a self-serve price. Its Core plan is $250/mo, billed monthly, and covers four AI engines (ChatGPT, Perplexity, Google AI Overviews and Copilot) with 125 unique prompts, 5,000 responses a month, five user licenses and one brand. Claude, Gemini, Google AI Mode, Meta AI and Grok are tracked on the custom-priced Enterprise plan (up to nine engines, the same ceiling as Profound), which also carries API and MCP access, SSO and the Agent Experience Platform (AXP). Annual discounts are offered on Enterprise only, and Scrunch offers a 7-day free trial of Core. The company reports 500+ customers including Lenovo and Crunchbase. The catch: Core covers the same ChatGPT and Google AI Overviews pair Ayzeo includes on its Starter plan, at $250/mo versus $39/mo, and anything beyond four engines means an Enterprise quote.
Strengths
- A published self-serve entry: Core at $250/mo, billed monthly, where every paid Profound brand plan is a custom quote
- 4 engines, 125 unique prompts, and 5 user licenses on Core, with a path to 9 engines on Enterprise
- 7-day free trial of Core, and 500+ customers including Lenovo and Crunchbase
Limitations
- Highest published entry price on this list; Claude, Gemini, and Google AI Mode require the custom Enterprise plan, and extra users cost $25/mo each
Best for: Mid-market teams that want an enterprise-grade platform with a published entry plan and a path to nine engines.
Otterly.ai
Otterly.ai sits at the opposite end of the market from Profound: the Lite plan is $29/mo (or $25/mo billed annually) and tracks four engines (ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot) at a published price, where Profound publishes none beyond its free trial. Lite includes 15 prompts, unlimited team members, and 1,000 GEO URL audits, and the company was named a 2025 Gartner Cool Vendor. Engines you might miss are à-la-carte add-ons — Google AI Mode from $9/mo, Gemini from $9/mo, Claude from $29/mo — which apply up to 1,000 prompts. Standard ($189/mo, or $160 annual) raises the allowance to 100 prompts and adds Looker reporting plus API and MCP access on both monthly and annual billing. It is a monitoring and audit tool, though: making the changes it recommends is on you.
Strengths
- Cheapest entry on this list, with 4 engines at a published $29/mo
- Unlimited team members and 1,000 GEO URL audits at $29/mo; 2025 Gartner Cool Vendor
- À-la-carte engine add-ons and an agency partner program instead of an Enterprise gate
Limitations
- 15 prompts at entry versus the 50 on Profound’s free trial, with a steep step up to the $189/mo Standard tier
Best for: Budget pilots that want multi-engine coverage at the lowest published price on this list.
Semrush
Semrush reframes the question: rather than replacing Profound with another GEO specialist, it folds AI visibility into the SEO platform your team may already pay for. The restructured lineup — SEO at $139/mo, Starter at $199/mo, Pro+ at $299/mo, Advanced at $549/mo — includes basic AI-visibility features even on the $139 plan, while the older standalone AI Toolkit ($99/mo per domain, billed annually) still exists but is de-emphasized. The suite plans bill monthly, and agencies can deliver white-label client reporting through the Pro Report add-on ($20/mo). The consolidation case is real — keyword research, backlinks, rank tracking, and AI visibility on one invoice — but its AI features run shallower than Profound’s dedicated platform, and Semrush repackages its lineup often enough that you should confirm current tiers before buying.
Strengths
- AI visibility bundled into a full SEO suite from the $139/mo plan — one invoice instead of two tools
- Monthly billing at a published price and a free trial, unlike Profound’s custom-quoted Enterprise plan
- White-label client reporting available through the Pro Report add-on ($20/mo)
Limitations
- AI-visibility features are shallower than the GEO specialists, and the lineup is repackaged frequently
Best for: Teams that need classic SEO tooling anyway and want AI visibility folded in.
Ahrefs Brand Radar
Ahrefs Brand Radar makes sense as a Profound alternative if your team already lives in Ahrefs. Dedicated plans start at $199/mo for the AI Visibility Index (the entry price on Ahrefs’ pricing page), which covers six AI tools (AI Overviews, AI Mode, ChatGPT, Perplexity, Copilot, Gemini) with 2,500 additional checks a month, and Custom Prompts cost $699/mo for all models, Claude included; YouTube, TikTok, and Reddit coverage is in beta. It is also partially bundled into the core plans — Ahrefs Lite at $129/mo includes 5 prompts and 150 checks — and custom-prompt packages at $50, $100, and $250 per month let you scale checks without jumping to the dedicated tier. Against Profound the trade-offs are plain: Claude is tracked only through Custom Prompts at 8 checks per update, there is no free trial, and it is an SEO-suite add-on rather than a purpose-built answer-engine platform. In exchange, the data rides on Ahrefs’ crawling infrastructure and lands inside workflows your team already knows.
Strengths
- Six AI tools in the AI Visibility Index (AI Overviews, AI Mode, ChatGPT, Perplexity, Copilot, Gemini), Claude via Custom Prompts, plus YouTube/TikTok/Reddit coverage in beta
- Bundled entry via core plans (Lite at $129/mo includes 5 prompts and 150 checks) plus $50–$250 prompt packages
- Rides on Ahrefs’ crawling infrastructure and is familiar territory for existing Ahrefs teams
Limitations
- Claude only through Custom Prompts at 8 checks per update, no free trial, and AI features are an SEO-suite add-on rather than GEO-specific tooling
Best for: Existing Ahrefs customers who want AI visibility next to their backlink and keyword data.
The decision
Who should pick which
- Ayzeo ($39/mo), Otterly.ai ($29/mo), and Semrush ($139/mo) all bill monthly; Peec AI’s listed EUR prices are annual-billed, with a monthly option at a higher rate
- Scrunch publishes its Core plan at $250/mo, billed monthly; Profound lists no self-serve price, only a free 7-day trial and custom Enterprise
- Otterly.ai bundles 4 engines at $29/mo and Scrunch Core 4 at $250/mo; Peec AI lets you pick 3 of 6
- Ayzeo includes ChatGPT + Google AI Overviews and sells 5 more engines (incl. Claude) as $29/mo add-ons — no Enterprise gate
- Ayzeo includes unlimited seats on every plan from $39/mo; Scrunch Core includes 5 user licenses (extra $25/mo each)
- Peec AI and Otterly.ai also include unlimited seats on every tier
- Ayzeo is the only alternative here with a built-in optimization suite (JSON-LD, LLMs.txt, content generation, WordPress plugin) rather than guidance-level recommendations
- Profound’s own AI Marketer is strong but credit-based, with allowances set by your Enterprise agreement; most monitors on this list leave implementation to you
- Ayzeo Pro ($149/mo) adds white-label PDF reports and GA4 + Search Console integration, with unlimited seats on every plan
- Otterly.ai runs an agency partner program; Semrush offers white-label client reporting via its Pro Report add-on ($20/mo)
- Be honest with yourself: Profound’s Enterprise tier — nine engines, Prompt Volumes, API, SSO/SAML, SOC 2 — is the deepest in the category
- Scrunch is the credible counter: up to 9 engines, AXP, and SSO on its own custom Enterprise plan, with a published $250/mo Core plan to start on
Start here
Why people look past Profound
Credit where due: Profound is the best-funded, most enterprise-complete platform in AI visibility. It announced a $180M Series D (Profound, company website, September 2026), holds 100+ reviews on G2, and its Enterprise tier bundles nine engines, Prompt Volumes, API access, SSO/SAML, and SOC 2. Its AI Marketer and Aim execution stack goes further than most monitors even attempt. And anyone can try it: a free 7-day trial runs 50 prompts daily across ChatGPT, Gemini and Google AI Overviews.
The reasons buyers still shop for alternatives are structural — they trace back to how the tiers are cut, not to product quality:
- There is no published price. Self-serve Starter and Growth tiers were listed earlier in 2026 but are not on the pricing page as of October 2026; for brands, the only plans shown are the free trial and a custom-priced Enterprise plan.
- The trial lasts a week. It runs 50 prompts daily for 7 days on three engines, with no API, exports, SSO, or support, and continuing past it means an Enterprise quote.
- The headline features live behind a sales call. The full nine-engine coverage, Prompt Volumes (query-volume data outside reviewers characterize as panel-derived), API access, and SSO/SAML all sit on the custom-priced Enterprise tier.
- It is scoped for enterprise procurement. SOC 2, SSO/SAML, and custom contracts are exactly right for large brands — and controls a lean SMB or agency pays for without ever switching on.
Each of the six alternatives below unwinds at least one of those constraints: a published monthly price, more engines at a self-serve price, or built-in implementation tools. The how-to-choose section above maps each option to the specific gap you are trying to close.
FAQ
Frequently asked questions
What is the best Profound alternative?
It depends on which constraint you are escaping. For SMBs and agencies that want monthly billing and tools to act on the data, Ayzeo is the strongest alternative: it starts at $39/mo with ChatGPT and Google AI Overviews included, unlimited seats, and a built-in optimization suite (JSON-LD, LLMs.txt, content generation, WordPress plugin). If you want an enterprise-grade platform with a published self-serve plan, Scrunch Core starts at $250/mo; for self-serve monitoring with unlimited seats, Peec AI; for the lowest price, Otterly.ai at $29/mo; and if you already pay for an SEO suite, Semrush or Ahrefs Brand Radar bundle AI visibility in.
Is there a Profound alternative I can pay monthly?
Yes — most of them. Profound publishes no self-serve price: after a free 7-day trial, its brand plan is a custom-quoted Enterprise agreement. Ayzeo ($39/mo), Otterly.ai ($29/mo), and Semrush ($139/mo) all offer monthly billing, Scrunch’s Core plan is $250/mo billed monthly, and Peec AI offers a monthly option at a higher rate than its annual-billed list prices (from €70/mo). Ayzeo also lets you start with a free instant audit — no card needed — before paying at all.
Does Profound offer a free trial or self-serve plans?
Profound offers a free 7-day trial (50 prompts run daily across ChatGPT, Gemini and Google AI Overviews) but no published self-serve plan: Starter and Growth tiers were listed earlier in 2026 and are not on the pricing page as of October 2026. Everything past the trial, including the full nine-engine coverage, Prompt Volumes, API access, and SSO/SAML, sits on the custom-priced Enterprise plan. If you want to evaluate a tool you can keep on a published price, Scrunch offers a 7-day free trial of its $250/mo Core plan, Peec AI offers a free trial (terms not published), and Ayzeo offers a free instant audit with no card.
Which Profound alternatives track more AI engines at the entry price?
Profound publishes no entry price: its free trial covers three engines (ChatGPT, Gemini, Google AI Overviews), and up to nine sit on its custom Enterprise plan. Otterly.ai bundles four engines (ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot) at $29/mo, and Scrunch’s $250/mo Core plan covers four (ChatGPT, Perplexity, Google AI Overviews, Copilot), with Claude, Gemini, Google AI Mode, Meta AI and Grok on its custom Enterprise plan. Peec AI lets you pick three of its six models at entry, and Ayzeo includes ChatGPT plus Google AI Overviews with Claude, Perplexity, Gemini, and Grok available as $29/mo add-ons per model, and DeepSeek on request.
What is the best Profound alternative for agencies?
Otterly.ai has the lowest entry price at $29/mo and runs an agency partner program, but for client-facing deliverables Ayzeo Pro at $149/mo is usually the better fit: it adds white-label PDF reports, GA4 and Search Console integration, unlimited seats, and the optimization tools to implement fixes for clients rather than only reporting on them, and a $299/mo White-Label Dashboard add-on can put your agency's branding on the dashboard itself and adds the Prospect Scanner, a branded AI visibility check for sales calls. Semrush offers white-label client reporting through its Pro Report add-on ($20/mo) if you also need a classic SEO suite, and Peec AI offers unlimited seats, with multi-country tracking on its Advanced tier.
See where you stand in AI search
Run a free instant AI readiness audit of your website — no credit card, results in about 30 seconds.
No credit card. Results in 30 seconds.
Auditing
- Fetching your page
- Checking meta & structured data
- Testing AI crawler access
- Scoring content quality
Or view Ayzeo pricing to compare plans.
Changelog
Substantive updates to this page
- — Added the Prospect Scanner (a branded AI visibility check for sales calls) to Ayzeo's White-Label Dashboard add-on.
- — Profound, the reference column, retired its self-serve Starter and Growth tiers: a free 7-day Trial, then custom Enterprise with up to 9 engines including Exa Search (no Grok); it also announced a $180M Series D. Scrunch repackaged (Core $250/mo, four engines); Ahrefs Brand Radar tracks Claude via Custom Prompts and dropped the $398/mo tier; Otterly.ai API and MCP on Standard and Premium. Prices re-verified.
- — Peec AI repriced per its August 14, 2026 restructure: EUR-denominated, geo-priced plans from €70/mo billed annually (previously $95/mo), with Pro €180 and Advanced €360 tiers and credit-based agency tiers; free-trial terms no longer published. All vendor prices re-verified.
- — Added the Ahrefs $398/mo select-platforms tier; Semrush white-label reporting is now the Pro Report add-on ($20/mo); prices re-verified.
- — Added Ayzeo Prompt Pack (+10 prompts per project, $15/mo) and White-Label Dashboard ($299/mo on Pro) add-on details.
- — Page published.
About this comparison
Written by Aykut Çevik and reviewed by the Ayzeo team. This page is maintained by Ayzeo, a Generative Engine Optimization platform by Fyrma Inc., based in New York and Berlin. Competitor features and prices reflect publicly available information, last verified on October 2, 2026, and are reviewed monthly. If you spot something outdated, let us know.