The 6 Best Profound Alternatives in 2026
TL;DR verdict
Nobody leaves Profound because the product is weak — they leave because of how its tiers are cut: the $99/mo Starter is billed yearly and tracks ChatGPT only with a single seat, the next step is $399/mo, and the headline features sit on a custom Enterprise tier. For SMBs and agencies that want monthly billing plus the tools to act on AI-visibility data, Ayzeo ($39/mo) is the strongest alternative. If you need every engine on one plan, Scrunch includes all seven; for unlimited seats, Peec AI; for the lowest price, Otterly.ai; and if you already run an SEO suite, Semrush or Ahrefs Brand Radar bundle AI visibility in.
Ayzeo is our product — the highlighted column in the table and the first entry below. Competitor information is verified against vendors’ public pages — prices last checked August 17, 2026.
On this page Expand
Side by side
Feature comparison
| Feature | Profound reference · $99/mo | Ayzeo from $39/mo | Peec AI from €70/mo | Scrunch from $250/mo | Otterly.ai from $29/mo | Semrush from $139/mo | Ahrefs from $199/mo |
|---|---|---|---|---|---|---|---|
| Starting price | $99/mo | $39/mo | €70/mo | $250/mo | $29/mo | $139/mo | $199/mo |
| Monthly billing at entry | No Starter & Growth billed yearly | Yes | At a higher rate €70 list price is annual-billed | Yes $300/mo month-to-month | Yes $25/mo on annual | Yes | Yes |
| AI engines at entry what the first tier tracks | ChatGPT only 9 engines on Enterprise | 2 engines add-ons $29/mo per model | Choose 3 of 6 Claude Enterprise-only | All 7 engines on every plan | 4 engines incl. AI Overviews, Copilot | Basic AI visibility from the $139 plan | Up to 6 AI tools all 6 at $699/mo; no Claude |
| Prompts at entry | 50 prompts | 20 prompts +10-prompt packs $15/mo | 50 prompts | 350 custom + 1,000 industry prompts | 15 prompts | Not published | Via prompt packs $50–$250 add-ons |
| Seats included | 1 seat 3 on Growth | Unlimited every plan | Unlimited | 3 seats | Unlimited | 1 at entry add users per plan | Varies by plan |
| Free trial | On Growth the $399/mo tier | Free audit no card | Free trial terms not published | 7-day trial no card | Free trial | Free trial 7-day typical | No free trial |
| Optimization tools can it fix, not just report? | Agents + Aim credit-based action layer | Full suite JSON-LD, LLMs.txt, content, WP plugin | Insights only monitoring-focused | AXP guidance recommendations | GEO URL audits monitoring-first | SEO suite not GEO-specific | SEO suite not GEO-specific |
| API access for AI-visibility data | Enterprise only | API on Enterprise MCP server on Pro+ | Enterprise only | Not published | On Standard monthly and annual | Not published | Not published |
Prices shown are monthly — in USD except Peec AI, whose prices are EUR and reflect annual billing — verified against each vendor’s public pricing pages on August 17, 2026. Profound is the reference column; its Starter ($99/mo) and Growth ($399/mo) tiers are billed yearly, and Enterprise is custom-quoted. “Not published” means the vendor does not publicly document that dimension for its AI-visibility product — not that the feature is absent. Ayzeo add-on engines are $29/mo per model per project. Otterly.ai includes API and MCP on Standard (monthly and annual); its engine add-ons apply up to 1,000 prompts. Semrush white-label reporting is delivered through the Pro Report add-on ($20/mo; a $10/mo Base Report add-on has no white-labeling).
Deep dive
Each option, honestly
Ayzeo our product
Ayzeo inverts Profound’s tier logic: instead of gating engines and tooling behind an Enterprise call, it starts at $39/mo — billed monthly, no annual commitment — with ChatGPT and Google AI Overviews both included, 20 prompts (expandable in +10-prompt packs at $15/mo), and unlimited seats where Profound’s Starter includes one. Additional engines (Claude, Perplexity, Gemini, DeepSeek, Grok) are $29/mo add-ons per model per project, so you buy exactly the coverage you need instead of jumping a tier to get it. It is also an implementation platform rather than only a monitor: automatic JSON-LD structured data, an LLMs.txt generator, AI content generation, and a WordPress plugin ship with the product, and the Pro plan ($149/mo) adds white-label PDF reports and GA4 + Search Console integration for agencies. You can size it up with a free instant audit — no credit card — before paying anything.
Strengths
- Monthly billing at a fraction of Profound’s entry price, with unlimited seats instead of 1
- Two engines included at entry, five more (including Claude) as $29/mo à-la-carte add-ons — no Enterprise gate
- Full optimization suite (JSON-LD, LLMs.txt, content generation, WordPress plugin) plus white-label PDFs on Pro
Limitations
- 20 prompts at entry versus Profound’s 50 (expandable in +10-prompt packs at $15/mo), and no equivalent of Profound’s Enterprise-tier Prompt Volumes data
Best for: SMBs and agencies that want self-serve, monthly-billed monitoring plus the tools to act on it.
Peec AI
Peec AI is the closest like-for-like swap for teams that liked Profound’s dashboard-first product but not its seat and engine gates. It restructured its pricing on August 14, 2026: plans are now EUR-denominated and geo-priced (USD prices are no longer published), and the listed rates — Starter €70/mo, Pro €180/mo, Advanced €360/mo — reflect annual billing, with a monthly option at a higher rate. Every brand plan includes unlimited seats and starts with a free trial, though the trial’s length and card terms are no longer published. The entry tier matches Profound’s 50 prompts but lets you pick 3 of the 6 models on its menu instead of tracking ChatGPT alone (extra models are per-model add-ons from €25/mo), and multi-country tracking sits on its Advanced tier. The company is scaling quickly and is reportedly in talks at ~$200M pre-money (Sifted, June 2026). Its ceiling mirrors Profound’s in one respect: Claude and GPT-5 Search are Enterprise-only via API, self-serve plans cap you at three models, and it is a monitoring tool — implementation stays with your team.
Strengths
- Unlimited seats on every tier — the sharpest contrast to Profound’s single Starter seat
- Entry at €70/mo (billed annually) with 50 prompts and 3 selectable models, plus a free trial (terms not published)
- Multi-country tracking on its Advanced tier, and strong commercial momentum — reportedly in talks at ~$200M pre-money (Sifted, June 2026)
Limitations
- Claude and GPT-5 Search are Enterprise-only via API, and self-serve plans track only 3 of its 6 models
Best for: Teams that want Profound-style monitoring with unlimited seats on every plan.
Scrunch
Scrunch (scrunch.com) attacks Profound’s biggest structural gate head-on: engine coverage. All seven engines — ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews, and Meta — are included on every plan, so the breadth Profound reserves for Enterprise sits on Scrunch’s first tier. That tier is generous elsewhere too: 350 custom prompts plus 1,000 industry prompts, three seats, three buyer personas, and the Agentic Experience Platform (AXP) for acting on findings. Pricing is $250/mo billed annually or $300 month-to-month, with Growth at $417/mo annual ($500 monthly), and there is a 7-day trial with no card required. The company reports 500+ customers including Lenovo and Crunchbase. The catch: entry costs 2.5x Profound’s Starter, because you are paying for full coverage up front rather than unlocking it later.
Strengths
- All 7 engines on every plan — the coverage Profound gates behind its Enterprise tier
- 350 custom + 1,000 industry prompts and 3 seats at entry, far beyond Profound’s 50 prompts and 1 seat
- 7-day no-card trial, a true month-to-month option, and 500+ customers including Lenovo and Crunchbase
Limitations
- Highest entry price on this list, and personas/AXP may be more platform than small teams need
Best for: Mid-market teams that want Enterprise-grade engine coverage without a custom contract.
Otterly.ai
Otterly.ai sits at the opposite end of the market from Profound: the Lite plan is $29/mo (or $25/mo billed annually) and still tracks four engines — ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot — where Profound’s $99 Starter tracks one. Lite includes 15 prompts, unlimited team members, and 1,000 GEO URL audits, and the company was named a 2025 Gartner Cool Vendor. Engines you might miss are à-la-carte add-ons — Google AI Mode from $9/mo, Gemini from $9/mo, Claude from $29/mo — which apply up to 1,000 prompts. Standard ($189/mo, or $160 annual) raises the allowance to 100 prompts and adds Looker reporting plus API and MCP access on both monthly and annual billing. It is a monitoring and audit tool, though: making the changes it recommends is on you.
Strengths
- Cheapest entry on this list, with 4 engines where Profound’s Starter has 1
- Unlimited team members and 1,000 GEO URL audits at $29/mo; 2025 Gartner Cool Vendor
- À-la-carte engine add-ons and an agency partner program instead of an Enterprise gate
Limitations
- 15 prompts at entry versus Profound’s 50, with a steep step up to the $189/mo Standard tier
Best for: Budget pilots that want multi-engine coverage for less than a third of Profound’s entry price.
Semrush
Semrush reframes the question: rather than replacing Profound with another GEO specialist, it folds AI visibility into the SEO platform your team may already pay for. The restructured lineup — SEO at $139/mo, Starter at $199/mo, Pro+ at $299/mo, Advanced at $549/mo — includes basic AI-visibility features even on the $139 plan, while the older standalone AI Toolkit ($99/mo per domain, billed annually) still exists but is de-emphasized. The suite plans bill monthly, and agencies can deliver white-label client reporting through the Pro Report add-on ($20/mo). The consolidation case is real — keyword research, backlinks, rank tracking, and AI visibility on one invoice — but its AI features run shallower than Profound’s dedicated platform, and Semrush repackages its lineup often enough that you should confirm current tiers before buying.
Strengths
- AI visibility bundled into a full SEO suite from the $139/mo plan — one invoice instead of two tools
- Monthly billing and a free trial, unlike Profound’s yearly-billed self-serve tiers
- White-label client reporting available through the Pro Report add-on ($20/mo)
Limitations
- AI-visibility features are shallower than the GEO specialists, and the lineup is repackaged frequently
Best for: Teams that need classic SEO tooling anyway and want AI visibility folded in.
Ahrefs Brand Radar
Ahrefs Brand Radar makes sense as a Profound alternative if your team already lives in Ahrefs. Dedicated plans start at $199/mo (the entry price on Ahrefs’ pricing page), with a $398/mo select-platforms tier, and the $699/mo top tier covers all six tracked AI tools (AI Overviews, AI Mode, ChatGPT, Perplexity, Copilot, Gemini) with 2,500 additional custom-prompt checks; YouTube, TikTok, and Reddit coverage is in beta. It is also partially bundled into the core plans — Ahrefs Lite at $129/mo includes 5 prompts and 150 checks — and custom-prompt packages at $50, $100, and $250 per month let you scale checks without jumping to the dedicated tier. Against Profound the trade-offs are plain: no Claude tracking, no free trial, and it is an SEO-suite add-on rather than a purpose-built answer-engine platform. In exchange, the data rides on Ahrefs’ crawling infrastructure and lands inside workflows your team already knows.
Strengths
- All six tracked AI tools (AI Overviews, AI Mode, ChatGPT, Perplexity, Copilot, Gemini) on the $699/mo tier, plus YouTube/TikTok/Reddit coverage in beta
- Bundled entry via core plans (Lite at $129/mo includes 5 prompts and 150 checks) plus $50–$250 prompt packages
- Rides on Ahrefs’ crawling infrastructure and is familiar territory for existing Ahrefs teams
Limitations
- No Claude tracking and no free trial; AI features are an SEO-suite add-on rather than GEO-specific tooling
Best for: Existing Ahrefs customers who want AI visibility next to their backlink and keyword data.
The decision
Who should pick which
- Ayzeo ($39/mo), Otterly.ai ($29/mo), and Semrush ($139/mo) all bill monthly; Peec AI’s listed EUR prices are annual-billed, with a monthly option at a higher rate
- Scrunch has a month-to-month option at $300/mo — Profound’s self-serve tiers are yearly-billed only
- Scrunch includes all 7 engines on every plan; Otterly.ai bundles 4 at $29/mo; Peec AI lets you pick 3 of 6
- Ayzeo includes ChatGPT + Google AI Overviews and sells 5 more engines (incl. Claude) as $29/mo add-ons — no Enterprise gate
- Ayzeo includes unlimited seats on every plan; Scrunch includes 3
- Peec AI and Otterly.ai also include unlimited seats on every tier
- Ayzeo is the only alternative here with a built-in optimization suite (JSON-LD, LLMs.txt, content generation, WordPress plugin) rather than guidance-level recommendations
- Profound’s own Agents are strong but credit-based and deepest on higher tiers; most monitors on this list leave implementation to you
- Ayzeo Pro ($149/mo) adds white-label PDF reports and GA4 + Search Console integration, with unlimited seats on every plan
- Otterly.ai runs an agency partner program; Semrush offers white-label client reporting via its Pro Report add-on ($20/mo)
- Be honest with yourself: Profound’s Enterprise tier — nine engines, Prompt Volumes, API, SSO/SAML, SOC 2 — is the deepest in the category
- Scrunch is the credible mid-market counter, with all 7 engines and AXP on standard plans instead of a custom contract
Start here
Why people look past Profound
Credit where due: Profound is the best-funded, most enterprise-complete platform in AI visibility. It raised a $96M Series C led by Lightspeed at an announced $1B valuation in February 2026 — $155M+ in total — holds 100+ reviews on G2, and its Enterprise tier bundles nine engines, Prompt Volumes, API access, SSO/SAML, and SOC 2. Its Agents-plus-Aim execution stack goes further than most monitors even attempt. And despite a common misconception, it is not sales-led only: Starter and Growth are self-serve, and Growth carries a free trial.
The reasons buyers still shop for alternatives are structural — they trace back to how the tiers are cut, not to product quality:
- Starter is $99/mo billed yearly, for one engine and one seat. A roughly $1,188 annual commitment buys ChatGPT-only tracking, 50 prompts, and a single login.
- The next step is a 4x jump. Growth is $399/mo — also billed yearly — for 3 engines, 100 prompts, and 3 seats. There is nothing between $99 and $399.
- The headline features live behind a sales call. The full nine-engine coverage, Prompt Volumes (query-volume data outside reviewers characterize as panel-derived), API access, and SSO/SAML all sit on the custom-priced Enterprise tier.
- It is scoped for enterprise procurement. SOC 2, SSO/SAML, and custom contracts are exactly right for large brands — and controls a lean SMB or agency pays for without ever switching on.
Each of the six alternatives below unwinds at least one of those constraints — monthly billing, more engines or seats at the entry price, or built-in implementation tools. The how-to-choose section above maps each option to the specific gap you are trying to close.
FAQ
Frequently asked questions
What is the best Profound alternative?
It depends on which constraint you are escaping. For SMBs and agencies that want monthly billing and tools to act on the data, Ayzeo is the strongest alternative: it starts at $39/mo with ChatGPT and Google AI Overviews included, unlimited seats, and a built-in optimization suite (JSON-LD, LLMs.txt, content generation, WordPress plugin). If you need every engine on one plan, Scrunch includes all seven; for unlimited seats, Peec AI; for the lowest price, Otterly.ai at $29/mo; and if you already pay for an SEO suite, Semrush or Ahrefs Brand Radar bundle AI visibility in.
Is there a Profound alternative I can pay monthly?
Yes — most of them. Profound bills its self-serve Starter ($99/mo) and Growth ($399/mo) tiers yearly. Ayzeo ($39/mo), Otterly.ai ($29/mo), and Semrush ($139/mo) all offer monthly billing, Scrunch has a month-to-month option at $300/mo, and Peec AI offers a monthly option at a higher rate than its annual-billed list prices (from €70/mo). Ayzeo also lets you start with a free instant audit — no card needed — before paying at all.
Does Profound offer a free trial or self-serve plans?
Yes. Profound is not sales-led only: Starter at $99/mo and Growth at $399/mo (both billed yearly) are self-serve, and Growth includes a free trial. What stays behind a sales conversation is the Enterprise tier, which holds the full nine-engine coverage, Prompt Volumes, API access, and SSO/SAML. If you want to evaluate without an annual commitment, Scrunch offers a 7-day trial with no card, Peec AI offers a free trial (terms not published), and Ayzeo offers a free instant audit with no card.
Which Profound alternatives track more AI engines at the entry price?
Profound’s Starter tracks ChatGPT only. Scrunch includes all seven engines — ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews, and Meta — on every plan. Otterly.ai bundles four engines (ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot) at $29/mo. Peec AI lets you pick three of its six models at entry, and Ayzeo includes ChatGPT plus Google AI Overviews with Claude, Perplexity, Gemini, DeepSeek, and Grok available as $29/mo add-ons per model.
What is the best Profound alternative for agencies?
Otterly.ai has the lowest entry price at $29/mo and runs an agency partner program, but for client-facing deliverables Ayzeo Pro at $149/mo is usually the better fit: it adds white-label PDF reports, GA4 and Search Console integration, unlimited seats, and the optimization tools to implement fixes for clients rather than only reporting on them, and a $299/mo White-Label Dashboard add-on can put your agency's branding on the dashboard itself. Semrush offers white-label client reporting through its Pro Report add-on ($20/mo) if you also need a classic SEO suite, and Peec AI offers unlimited seats, with multi-country tracking on its Advanced tier.
See where you stand in AI search
Run a free instant AI readiness audit of your website — no credit card, results in about 30 seconds.
No credit card. Results in 30 seconds.
Auditing
- Fetching your page
- Checking meta & structured data
- Testing AI crawler access
- Scoring content quality
Or view Ayzeo pricing to compare plans.
Changelog
Substantive updates to this page
- — Peec AI repriced per its August 14, 2026 restructure: EUR-denominated, geo-priced plans from €70/mo billed annually (previously $95/mo), with Pro €180 and Advanced €360 tiers and credit-based agency tiers; free-trial terms no longer published. All vendor prices re-verified.
- — Added the Ahrefs $398/mo select-platforms tier; Semrush white-label reporting is now the Pro Report add-on ($20/mo); prices re-verified.
- — Added Ayzeo Prompt Pack (+10 prompts per project, $15/mo) and White-Label Dashboard ($299/mo on Pro) add-on details.
- — Page published.
About this comparison
Written by Aykut Çevik and reviewed by the Ayzeo team. This page is maintained by Ayzeo, a Generative Engine Optimization platform by Fyrma Inc., based in New York and Berlin. Competitor features and prices reflect publicly available information, last verified on August 17, 2026, and are reviewed monthly. If you spot something outdated, let us know.